9 Best Social Media Marketing Strategy for Business


Social media offers a great opportunity for business entities to create meaningful connections with customers. They also attract consumers and can similarly help a business achieve continuous goals. In today’s world, it is almost impossible for any business to ignore the use of these platforms in their daily business operations. The following are some of the social media strategies a business should implement in order to thrive.

1. Creating Connections

Social media creates a two-way communication which enables entrepreneurs communicate with customers and the general public. Business persons who use platforms such as Facebook, Twitter and Instagram among others to market their products or services are likely to run more successful enterprises. This is because they create mutually beneficial and stronger relationships with their customers and as a result lead to brand loyalty and customers’ contentment. Social media helps entrepreneurs understand their customers in terms of their preferences and perceptions. This provides quick access to vital market research at a minimal cost to the business. Thus able to develop content that match their customers’ demand.

2. Products and Services Promotion

Social media provides an opportunity to sensationalize business events, products and services. With the use of creative campaigns and proper positioning, consumers will be motivated to learn about the company’s products and services. Whether the company is offering limited-time offer, promotions or special rates for services, it should use appropriate social media platforms. This will increase awareness, create interest and drive good results. Use of the social media for promotion of products improves marketing effectiveness and significantly reduces overall costs of promotion. This strategy provides businessmen with an opportunity to give additional and enticing details about their goods to woo more customers.

3. Industry Insight

Through sharing crucial business information with the public, social media provides a chance to illustrate that the business understands consumer needs. In order to be identified as a reputable enterprise, the entrepreneur should always be up to date with the industry changes, investments and relevant business advice. This will go a long way in ensuring that there is an increase in customer confidence and that the enterprise is committed to customers’ well-being.

4. Tactical Targeting

Enabling the entrepreneurs define their customers based on a meaningful criterion, targeting can aid companies connect with the right customers. Platforms such as Twitter and Facebook feature alternatives that allow users attain their targeted audience. The ability to target customers based on their geographical location, gender, age, education career, and interests is valuable to companies. This is due to the fact that they operate in a specific area with the aim of attracting a defined demography. This strategy is relevant since it brings together customers from diverse locations to the company’s products awareness.

5. Apt Advertising

Advertising lets entrepreneurs give their messages to a considerably larger audience. Advertisement has become a necessity in business. Social media is flexible, has the control and precision needed to get quality results within the business budget. It has proved to be more compelling than other forms of advisement. Here, entrepreneurs can describe their ad spend and regulate expenditure at any point during the advert to maximize the results. Ad managers should come up with ways to make the very best use of their money to achieve the targeted goal.

6. Connected Channels

Social media can expand the business reach and reinforce its marketing message by streamlining it with other traditional and digital tactics. With this strategy in place, marketers believe that channeling different digital marketing plans would improve their capability to personalize consumer interaction, improve their ability to innovate, boost loyalty and increase return on marketing investment. Social media has the ability to reach many audiences and expand the conversation. Integrated marketing can help increase company’s product sales and revenue.

7. Social Service

Through opening the available lines of communication, social media makes it possible for the business to efficiently manage relationships. It is evident that clients will always desire to connect with other customers’ service through social networks. Listening or reading online conversations enables the business address clients concerns, answer their inquiry and respond to their requests. To efficiently leverage social networks as a service, businesses should have a well-informed team to manage communications in a direct and positive manner.

8. Policy Compliance

Social media offers protection against different forms of unfair usage by providing a range of privacy policies, technical functionality and terms of use. Business enterprises should strategize using these policies to help them navigate any possible risks while using social media. Since these guidelines are important, business should draft a customized set of regulations and rules so as to carefully address matters that are of importance to the business. Entrepreneurs should consult with the compliance personnel and other legal departments to ensure all required parameters are in place.

9. Verifying Value

Social media platforms have lead to great advancement and improvement in their reporting capabilities. They offer comprehensive and informing insights and at the same time connecting largely to website analytics solutions such as social media analytics. This enables users to see detailed posts including engagements and likes. In addition, business marketers can evaluate key performance indicators such as website visits and more that occurred as a result of social media outreach


Social media plays a great role in growth and profitability of the business. It is therefore important for companies and business organizations to learn how to use social platforms appropriately. Without social media tactics in business, most entrepreneurs’ would not be in a position to understand their clients’ needs, opinion, compliments and criticisms.


Ways to Rebrand Your Small Business on Social Media

Blog-Post98While a few years ago having a Facebook page for your business may have been considered cutting edge, in today’s competitive marketplace, you need to have multiple active social media accounts. It’s how many of your customers will engage with you, in addition to helping attract new ones. Content is important, but you also have to plan your social media presence in a meaningful, organized way. A good time to do this is when you’re in the process of re-branding. Here are four tips about how to successfully rebrand your small business on social media sphere.

1. Matching Logo to Brand Identity
Entrepreneur advises that your logo and brand aesthetic must cater to your core audience. They use the example of the Red Bull, and the necessity of using the logo to convey masculinity to match their brand identity, rather than something whimsical and lighthearted. Your logo is like your calling card or stamp. Just as the word “brand” traditionally refers to the literal mark inscribed onto property, your logo needs to function the same way. Once you’ve got a professional logo design, placing it across social media consistently as your profile picture, for example, allows customers and followers to recognize who you are immediately. Many companies make the mistake of putting up different profile pictures for different social media accounts, but when you’re re-branding, consistency is key. If you had a logo before now that you’re still using, eliminate it anywhere it appears, and replace it with your new one.

2. Understanding Customer Recognition
As you reconfigure your brand and formulate a fresh concept, Mashable recommends writing down all the things that come to mind, or to create a mood board. The essential part of this exercise is to come up with visual inspiration for the brand, and what it conjures. When customers see your logo, they react to the image first, and not any underlying metaphor regardless of how clever it might be. The brand logo needs to pack a punch, especially since it’s the first thing people are going to see on your social media. In order to draw potential customers to your content, first you need a hard hitting visual to make them recognize who you are. Customers won’t follow you or notice your presence unless you’re adding that recognizable stamp to your posts.

3. Cross-reference Your Brand’s Name
As you re-brand, you need to take social media into account in a parallel approach. Start by securing the domain of your brand’s new name, as well as other social media account names, so you don’t get stuck as with a doppelganger of some other business or abandoned account name. Therefore, if YourBusinessHere is the name of your company, and YourBusinessHere.com and the Twitter handle are both taken by someone else, reconsider what you re-brand your company. Social media shouldn’t be an afterthought in the re-branding process, but rather something to be considered as you develop the new aesthetics, logo and social media page design.

4. Match Content to Your Brand
Social media isn’t just a way to network and connect directly with customers, because you need to offer something of substance once you have their attention. This is what is called content, whether it’s blog posts, promo codes, or contests. In order for a customer to follow your Twitter account, for example, you need to fill it with content that’s also true to your brand. For example, if the core of your new brand is all about being on top of the newest trends in an industry, then making blog posts about old industry news or rehashing current issues is not going to earn you any fans or followers. You need to follow the same strategy across all aspects of your company when you re-brand, and that means social media in particular. Social media accounts are one of the strongest ways in which you’ll present a public face to your customers. Whereas it used to be that the customer experience from A to Z was based on direct communication with a company, nowadays, it’s more often a Facebook post they see in their news feed. Active engagement via a purchase or inquiry about a sale is no longer the primary mode of communication between a company and its customers. Make sure that when you re-brand, the content you’re posting to social media sites falls closely in line with the new philosophy.

Social media today is actually more important than paid advertising in many ways, since it helps generate new customers organically. The better your social media content is, the more new and existing customers will pay attention and follow you. Visibility is key, especially in 2015 when the Internet is clogged with information on every front. Make your brand’s social media presence consistent with a clear message, and you’ll be on your way to utilizing social media in a way that can actually help drive business.

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