How to Decide What Type of Logo is Right for Your Business
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5 WORST LOGO CHANGES OF 2015

Proving yet again that large agencies don’t always produce the best work. Badly written briefs often leads to poor work, which may be the reason for these logo flops. But for a top agency charging premium rates, that is just inexcusable. Here is a countdown of the 5 of the worst logo redesigns from last year.




No 5: Best Western

US hotel chain Best Western hired MiresBall to transform its dated but recognisable logo. The result is an uninspired, sterile logo that is highly derivative of Procter and Gamble’s latest mark.Best-western


No. 4: Lenovo

Lenovo is a fast growing Chinese tech company that had $1.1 billion in operating income in 2015. Saatchi and Saatchi were given the reigns to create a makeover worthy of a major global tech enterprise. The result is rather underwhelming and probably more fitting of a home appliance brand.lenovo

 

No 3: Daimler

Mercedes’ parent company Daimler AG commissioned the agency Realgestalt to evolve their logo with a clean and sleek silver. When applied to printed material the silver looks fitting of premium brand, but the digital application uses a faux-metallic gradient that looks cheap and amateurish. The agency obviously didn’t think holistically about where the new logo would “live.”daimler

 

 

No 2: TBS
TBS commissioned a designer from the agency Webster to execute the youth oriented look they were going for. The result is a logo that is just trying too hard. It seems a mismatch to the feel of the network, which is known for sitcoms and Conan O’Brien.tbs

No 1: Merck

German company Merck KGaA, former parent company of the American pharma giant Merck & Co., is the oldest pharmaceutical company in the world. FutureBrand were hired to create this bizarre and off-brand monstrosity. I’m sure there was a rationale behind it, but hell if I know what it was? This has to be, hands down, the worst logo redesign of last year. What makes it worse is the awkward unbalanced typography has been extended to a headline font which is used on collateral and signage.

This is an expression of a looking forwards to the 21st century by looking back to the 1990’s.




The supporting identity is where interesting shapes and colours hold the look together. It’s a bold attempt but lacks control and finesse.

Of course, there is a fine line between success and failure, but make no mistake, this is a catastrophic failure.

merck

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2016 Logo Design Trends Forecast

The art and science of logo design is continuously changing as businesses can now engage consumers in an increasing number of digital channels. The frequency of engagement is increasing at a rapid rate, while the quality of engagement has become more inclusive, more personal.2016-logo-design-trends

Considering everything else that is happening, the way in which business logos are designed is changing as well. The “rules” that worked before the turn of the century no longer count today. In fact, what has held true for the last five years no longer has the same authority. The art and science of logo design is changing as fast as the “opportunity to engage consumers” grows.  And again, this “opportunity,” is changing as fast as technology develops.




Fortunately, there are many people who have dedicated themselves to closely studying these changes, establishing patterns and forecasting trends in logo design. Bill Gardner of the LogoLounge (read the interview here) remains one of the most credible sources for such forecasts. His observant eye and attention to detail, as well as his innate “radar” to detect design approaches fast becoming “trends”, is what sets him apart from the other forecasters.

So what will logo design be like in coming months, or in the near future? Here are six logo design trends that are forecast to strong in 2016.

2016 Logo Design Forecast 1: Flat

Famous Flat Logos

Flat designs will continue to dominate and not because they look clean and forthright, but because they register well in any browsing device, especially due to SVG. They load a lot faster too. Patterns, textures, shadows, gradients will give way to simpler lines and colours. These register better in print or online, in black, grey or colour, and on any browsing device. Companies will lessen or simplify their design elements making them easily identifiable, almost iconic.

2016 Logo Design Forecast 2: Handmade

Handmade logos speak of honesty. They somehow convey an effort to be intimate or personal. This trend has been slowly gaining ground for several years now. It is not something new. A small sketch of an arrow, or one or two scribbled letters prominently combined with some other design elements have been evident in a growing number of company logos. Some look like “hybrids.” They’re the ones that don’t look “truly” handmade but they don’t feel digital either. Such designs suggest the idea of being handmade and yes, they also do seem to register the same charm, though not on the same level.

Handmade Logos

Handmade elements and font sets, or a suggestion of such, will be more evident in logo design as the year progresses. Bespoke font sets will be a valuable design asset.




It is important to emphasize that typography is no longer just the style of text you add to the design to spell out something. It is, and will always be, a great contributor to communicating the brand’s personality.

2016 Logo Design Forecast 3: Kinetic Logos

Dynamic logos, kinetic logos or logos that change-but-remain-the-same will find greater appeal. Perhaps because the style offers freshness, or it could be because the decision of what is attractive becomes even more personal, while the need to connect to as many people as possible becomes the priority.

Dynamic Logos

It has also become a great way of breaking down information and communicating it in “byte-sized” pieces.

Penguin Random House
City of Melbourne Logo Variations

This type of logo has the ability to make consumers unconsciously aware of the direction and diversification the company and brand is pursuing in real-time. The danger lies when the “kinetic” change does not “rhyme” with the core values the company has effectively communicated and has established for itself.

Think of the daily changes in the Google Doodle and you will get the idea of how this growing trend both fascinates the consumer and answers the need to present something fresh on a regular basis.

2016 Logo Design Forecast 4: Negative Space

Negative space will continue to amaze. A design is something you see first, but then it speaks to you and you understand what it is saying. That is what makes a design work. If it is able to convey more than this, and the consumer is able to pick up on a deeper message, it becomes much more special. This is why negative space will continue to lure many to explore its strengths.

Negative Space Logos

The ability to communicate “more” to the consumer without adding extra elements is a challenge to a designer. To the public, it’s a welcome visual “egg hunt.”

2016 Logo Design Forecast 5: Letterstacking

Letterstacking will continue to hold ground. This trend has been around for quite a while but is it not losing popularity. Perhaps it is because it draws in the consumer and challenges them to make sense out of it.

Letterstacking Logos

There’s a nagging suspicion that our tendency to break down things and discover how we can rearrange them better is not the reason for this continuing trend. It may be because it offers a creative solution for logo designers to be able to present long “text” in visual bytes. It offers them a creative way to break down long messages. Whatever the reason may be, the style seems to work and has gained a foothold in logo design.

2016 Logo Design Forecast 6: MonoLines

Thin Lines/Mono Weight will present itself as “the fresh, clean look”. This is the use of a line, unchanging in thickness, to design and compose the entire logo in something akin to “wire”. At first glance, this logo design style seems to run against the idea of “simplification” because of the “intricacy” of the execution.

Monoweight Logos

A deeper look, however, will result in an appreciation of its ability to present something clean, clear and outrightly “honest”, with a hint of craft (handmade). This makes it more in line with the above mentioned forecasts rather than against them.

Monoweight Logos

True, it offers so much, and yet, the clean thin lines do strike you with an “honesty” that is quite refreshing. It presents a welcome break from seeing so many gradients and colours in the last few months, if not years. The use of thin lines, or lines with a consistent thickness in mono scripts, mono icons and mono crests, is a lively progression of just how strong this design style has been growing over the past few years.

Trends for Toppings

Trends Topping

The frequent and more personal interaction between brands and their markets has resulted in greater challenges on the part of the companies behind them to continuously and effectively communicate their messages uniquely and creatively.




Changes in the design of logos are common. As the company grows, as its interests diversify, as its personality and values change, so too must its logo. It is for that purpose it was created – to visually communicate the company and its values.

Trends are like the sprinkles you put on top of an ice cream sundae. You already know how your ice cream will taste like because you picked the flavour. You can opt to add sprinkles. These will make it more exciting to the eye and probably add a bit of texture or crunch, but they will not change the flavor of your ice cream. If your ice cream is Vanilla, it will still taste of Vanilla. If it’s Rocky Road, it will still have the chocolate flavour and the nuts. Adding sprinkles on top does not change the ice cream. It will simply make consuming it a bit more “interesting”.

That is how it is with trends. They can add a touch of visual excitement, of freshness, or “now” in your logo. It must still have something to say. Something about the company that must ring true. Adding a trendy design element is like topping your ice cream with sprinkles. It simply won’t make a difference if you happen to choose a flavour you don’t like.  It’s the same with design trends. Adding something trendy to your logo will not help if your logo is poorly designed, if the message your logo must convey is not well communicated or understood, or simply and sadly, does not exist.

But wouldn’t it be great though, if you could have the perfect ice cream flavour and have everything on it?!

Original Article has been published at Just creative 

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5 Hot Logo Design Trends of 2016

Web designer folk often discuss new year web trend predictions but what about logo trends? As the saying goes, ‘the devil is in the details’ and even seemingly small changes to your logo can make a big impact on the growth of your brand.logo-design-trends-2016_zpsmu0ezehh

While few of these forecasted trends are entirely new, here are 5 specific looks that we’re already seeing more of in 2016.

The Monoline

Monolines

Last year we started seeing line art take shape thanks to designers still embracing flat design and it looks like that will be carrying over to logo design.




Monoline logos are exactly how they sound. They are logos crafted from a single line that doesn’t deviate in weight – it looks like it could be fabricated from a single strand of wire. The monoline provides a stripped down, bare bones look while giving a nod to the popular iconography of the web.

La Vacaciones

Single line work is usually monotone too, so it gives your design a crisp, artisanal look without the clutter. The monoline lends itself beautifully to helping you create intricate design work that can really make your brand pop yet remain legible.

Of course, the monoline isn’t for everyone, some niches can work this look in better than some. There are always limitations to how small you are able to scale these fine-lined designs. The piece above is not going to work on a button.

I’ve noticed the food and beverage trade and small boutiques and salons adopting this look, but it’s versatile enough to fit a much wider market.

Wordmarks

Coke - the most famous workmark

As the 100-year old design above attests, creating your logo as a wordmark is nothing new. Besides Coca-Cola, notable examples include CNN, McDonalds, and Disney.

Los Angeles Rams

Los Angeles Rams wordmark – Unveiled January 2016.

Mule

Mule: by Xalion

Wordmarks are typographical in design that works as a visual symbol for your brand. They are minimalistic by nature but are typically creative when it comes to placement, type shape, color and other design factors.

The great thing about wordmarks is that even if every single company decides to adopt the trend, each look will be uniquely different as they are designed to present a visual identity.

Ziphub - Stanislav Levin - Brandcut.com

ZipHub by Stanislav Levin – Brandcut.com

Compared to traditional graphical logos, the wordmark can help increase brand recall by keeping the design content within the text. This reduction in focal points diminishes the chances of clutter.

The wordmark can be used for most niches but it requires a lot of thought and creativity to pull off due to its type only format. If the above-mentioned examples are anything to go off of, the wordmark is virtually timeless.

Negative Space: Don’t be Afraid to be Negative

Cloak & Dagger logo

The use of negative space has been in trend for some years now especially when it comes to web design as a whole so it isn’t a surprise that it is in trend for logos.




Using negative space in design helps establish balance and sets harmony between your used elements which is especially helpful in logos that use multiple shapes and type. Negative space adds “more” to your design even though you are actually using less.

Paint the City logo

It can also help create cool optical illusions.The experienced designer can use negative space to not only keep their logo clean but also to design a memorable look that can set their brand apart from the next guy.

Like wordmarks, your brand doesn’t really matter when it comes to utilizing the negative space trend. It is all about your creativity and willingness to experiment that will make this trend work for you.

Duotones

Duotone

For 2016’s web design trends, duotones was on the list and is now crossing over to this year’s logos, even though we have seen some popular companies already do this.

Originally dual coloring was predominately seen used on sites that featured large photographic backgrounds but that soon moved over to colorful branding identities. Using two colors allows you to really let your logo “speak” for you and with bold colors being in trend now there is no better time to try your hand at dual coloring your logos.

Web Factory 'W' two-tone logo

Web Factory By Bojan Stefanovic – logoholik.com

While your logo design will play a factor, keeping your logo at two colors will keep it from getting too busy. Targeted markets will be able to identify with the design quicker, plus the unique look is a nice refresher compared to monotone logos.

Aside from the color limit there really isn’t a real downside to dual coloring as far as your brand is concerned. Businesses that have compound names or even have a logo composed of two shapes can really take advantage of this trend.

Handmade Look

The Vector Lab - Garage Collection

With this year seemingly focusing on more unique and authentic designs for a better user experience, it comes to no shock that logos will also be hit with this as well.

Yes, technically logos are sketched out in concept but instead of going for the sleek, clean sophisticated end result, designers will be embracing a more playful dynamic and with reason. The handmade or hand-drawn look makes your designs seem more personable which is always a good thing.

Robin's Nest

There are lots of options as far as how you want your logo to look. You can go for a rough illustration with jagged edges. Perhaps whimsical soft lines – like the ‘Robin’s Nest’ example above – or variable brushstrokes are also some other options that you might want to consider. You can even experiment with mono coloring, dual coloring or add multiple colors along with textures for a creative final look.

Paperbridge

Paperbridge logo by Goran Vujinovic

Opting for the handmade look can potentially give your brand some flare with a quasi-vintage look without going overboard with the bells and whistles we often attribute with digital art.




The Handmade approach has the ability to create a strongly masculine or feminine aesthetic depending on how you draw them out which makes it an accessible option for experimenting designers. There is also the bonus of being able to implement more than one trend with your handmade logo allowing it to look artistically intentional instead of too busy.

Mirra - Rita Konik

Mirra – Rita Konik

The handmade look needs to be used with some discretion. It is best suited for those more artistic fields and blogs. Formal businesses may want to stay away from this trend to avoid brand miscommunication with their targeted audience.

The Wrap Up

Of course, sometimes the best way to get a memorable design is to take the hottest design trends and then do the exact opposite. Even then, it’s important to understand what is ‘on-trend’ first, and today I have presented you five options that I’m seeing more and more consistently.

If you are in the process of updating your logo or even designing a new one for yourself or a client you may want to take one of these (or mix them up) for a spin. Who knows what you might create as the possibilities are endless.

Do you have a favorite logo trend for this year? Will be using any of these or another one?

Source Sitepopint

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15 Logo Design Mistakes to Avoid

First impressions are everything, especially for a startup business. With a split second to grab viewers attention, your logo can make or break your business. Do not have the business with excellent products or services no one will see because of poor design.

I want to help you make that great first impression. Better yet, how to not make the wrong impression. Design a great logo and look out for the common logo design mistakes.download

1. No Research




Just looking at a logo, it may appear it was put together quick and easy, which is far from the truth. Before even touching a computer, hours of research should be the first step. Without research, the design may not connect with the desired audience. It is very tempting to get the idea you have on the computer. Slow down a little and create a design brief.

2. Designed By An Amateur

A lot of start-ups have a limited budget for branding. I totally get it. Business owners are turning to crowdsourcing sites or hiring a low-cost amateur.

The old saying “You get what you pay for” definitely applies when it comes to your logo. A large number of armature designs are stolen or designed poorly. Try to stay clear of Fiverr and crowdsourcing websites.

3. Designing in a Bubble




I often heard this phrase in design school. “Do not design in a bubble” which simply means, do not try to create the design all by yourself. You need fresh eyes on the logo. When you are the only one looking at the work there could be some things you do not see. It is always nice to have an unbias opinion.

4. Its Too Complicated

You like all of the bells and the whistles, so you try to cram them all into one logo. Major no no! Do not get caught up in all of the pretty elements. In reality, some of the best logos are simplistic such as; Nike, Fedex, and Apple.

5. Using Stock Art

Logos are supposed to be memorable and tailored to your business. Stock art will make your logo look very generic and similar to many others. If you purchased the stock art, who’s to say one hundred other people did not buy the same artwork.

6. Poor Font Choice

Font families and styles carry a unique personality. Pairing an elegant script font with a sports brand can cause a major disconnect. The best way to choose a great font for a logo is understanding the psychology of font.

There are great websites to purchase professional fonts such as; MyFonts, Font Squirrel, and Creative Market.

7. Designs Based on Personal Preference




“I really like this shade of pink” << Not an acceptable reason to choose a color, unless you are designing for only yourself. Basing decisions on personal preference will get you nowhere. What does your audience want? What make sense for the brand?

8. Too Literal

Choosing a burger icon for a burger bar or house for a real estate company are obvious solutions. I am sure these images are the first things that pop into your head. An excellent example of why you must brainstorm and push the thought processes. The logo will blend in with the rest of the burger joints.

9. Relying on Effects

If a logo needs to have gradients, drop shadows, or other effects, you have a big problem. A strong logo stands alone without all of the bells and whistles. One practice many designers uses when designing a logo is creating in black and white. If the logo has a strong appearance in black and white, then you are on to something.

10. Poor Color Choice




Color evokes a reaction and emotion. Have you ever notice the number of restaurants using the color red? One of the characteristics of red is encouraging an appetite. The color of your logo says a lot about your brand.

11. Not Receiving Proper Feedback

If you have a medical question, chances are you are going to consult with some in the medical field. The same applies with your logo. For the most useful feedback, be sure a professional designer is one of the people you are consulting with before releasing the logo.

Posting your logo randomly on social media waiting for that one person to give you a green light is not beneficial.

12. Using Raster Images

Have you ever seen an image with a pixelated look? Not very appealing. A raster image consists of pixels which are typical designing in Photoshop. Industry standard programs for logo design are Adobe Illustrator or Corel Draw, which are vector software. Vector software uses points instead of pixels which make a very noticeable difference.

13. Not Versatile




Your logo looks good on the computer but not printed on a sign. Big problem! Your logo needs to have the ability to hold its integrity at all times. A solution to this issue is to create logo variations for different situations. Be aware of how the logo behaves in different elements and make adjustments accordingly.

14. Too Many Fonts

Use no more than two fonts in a logo design. Keep it straightforward and clean. Overloading on font can cause confusion and a loss of interest.

15. Copying Others

Copying is becoming very common in the design industry. With search engines at our fingertips, it is very easy to find an image, save, and try to pass the design off as our own. Now instead of having a unique logo, your brand looks identical to another.

LET THE DESIGNING BEGIN!