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4 Tricks on How to Make Better Product Landing Page Design

From the 20 best website homepage design examples, that shows the landing page of websites and APP are normally combined with homepage design. We can get a glimpse of the importance of the landing page design. The product landing page design will directly attract users and enhance the quality of the product. The landing page is a battleground which gives a full play to emotional design, enhances the user experience, and close the distance with users.

Regardless of the website design trends or mobile APP design, it is important t o find a balance between small pretty and functional complexity. At the first phase of web design, it’s necessary to master the skills of product landing page design by taking the advantage of prototyping tools such as Mockplus, Axure. In this stage, designers have no worry about the modifying on design. Here are some product landing page examples combined with the design principles.

1. Learning to do subtraction

Do not be restricted by the rules of interface design when doing the product landing page design. The clear interface with name and password input, such a simple design and color will always make the login box be eye-catching.

Simplify your design

2. Combining the page background with user interface design

Fuzzy background

The fuzzy background not only makes the whole site be more humane, and to a large extent, it can properly express the site itself.

Dark background

In the dark background, the bright input box will attract all the attention.

Flat background

Interface background

3. Clear visual line

People’s visual browsing is generally in the”L” type. The sight line from top to bottom, from left to right, the form of visual browsing order in line with “L” type is basically inline with the user’s psychological expectations.

4. Focusing on user experience design

The usage rate of the landing and registration form is very high. So, a form design is as simple as your imagine, what you should take into consideration is the user experience. Even if it is a registration form, it is worth careful study. If you do not attach importance to the user experience, it will cause to lose a large number of users. Everything should start with the best user experience during the product landing page design.

Reduce the user’s mandatory operation

Reduce user input

In general, the more information needs to be put in, the less registration will be completed.

Information registration tips

Providing effective information hints for end users is the best way in user experience design, especially when users fill in information with multiple input fields. When the fields that need to be filled may be ambiguous with each other, these message hints can reduce the user thinking and guess time.

Error password memory

When the user firstly entered a wrong password, the system will save it after the user put in the wrong information. When the user re-enters the wrong password, the system will automatically prompt the client “password error.”

User experience

The above are some commonly used products landing page design skills for web pages or APP. From the perspective of user experience, clever design is always the first step to attracting users. Hope you can get some product landing page design inspiration from the content above.

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Top 10 Web Design Trend Predictions for 2017

The innovation of information technology continuously pushing forward changes in web design. From the beginning of the 1990s, web design has undergone many changes, from the original text page to the current popular responsive web.

Under the rapid development of the design wave, the web designers are increasingly concerned about the development of the design trend. The annual web design trends forecast almost become a must-read subject for most of the web designers. Here are 10 web design trend predictions for your reference.

1. Bold Typography

More and more companies are turning to large, bold typography to anchor their home page. This style is best suited for simple page layouts, such as the following Big Youth from France.

2. Bright Gradient

The colorful gradients are always eye-catching design. Headquartered in Zurich, the agent Y7K shows a perfect example of how they use a full-screen, full-grained home page that explains how to make this two-color effect look more fresh and modern.

3. Vivid Color Layer

Staggered, overlay colors add depth and texture to simple site layouts, such as the example from the Melissa Meio-Fio team. Color wields enormous sway over our attitudes and emotions. See how to use the psychology of color to increase website conversions.

4. Conversation interface

Intelligent chatbot and conversation interface occupied the topic list of 2016. Clearleft’s co-founder and CEO, Andy Budd, believes that the rise of chat robots, voice UIs, and smart assistants will continue, but it will not last.

5. Virtual Reality

VR has become the mainstream in 2016. The VR technology could be able to experience in the browser now. Thinkbot chief design officer, Kyle Fiedler, said he wanted to see how the popularity of virtual reality grow and how the designer to fit it with the web design.

6. Micro-interaction

Kevin Ball believes that in 2017, micro-interaction will be more and more applicable into mobile applications, and become more specifically for the mobile device. Here is the methods for using micro-interaction on your site.

7. Emotional Intelligence Design

Design researcher Pamela Pavliscak thought that in 2017, we will see the web design turn to emotional intelligence design.

8. Better Collaboration with Design and Development

In addition to the cooperation on design sprint, designers and developers will use the software to improve collaboration.

“The designer’s toolbox will continue to mature.” Fantasy’s Peter Smart predicted. Adobe’s ruling era has passed. In 2017, with better prototyping tools such as Mockplus, InVision, Webflow, we will see designers and developers break through the islands, understand each other, and greatly improve the workflow speed.

9.Merging of UX and Service Design

Andy Budd said the user experience design and the service design will eventually be combined in 2017. “Over the years, these related disciplines already have a different market and practice communities that can be understood. However, as more and more services are digitally delivered, and as more and more digital products use services as connective tissue.These two areas will begin to merge. ”

10. Credibility is the King

The content on the page is updated at millions of units per minute, and what sites are credible? What content is credible?

Jakob Nielson has listed numerous ways a website can communicate trustworthiness:

The quality of the design itself.

Basic transparency.

Comprehensive background.

What do you think is the biggest web design trend in 2017? Please put your thoughts in the comments below!

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5 UX Design Trend Predictions in 2016

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What is User Experience? What Makes a Good UX Design?

With the development of the Internet, the term of User Experience has become a keyword of the Internet product development. The definition of the user experience is notso absolutely, and it is also not so sacred and inviolable for ordinary people. In recent years, all peoples are talking about user experience, it seems that everyone can be a UI/UX designer, as the popularity of design in the world. But what is it? What is called as a good User Experience Design?

What is the user experience?

User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.

What is User Experience? What Makes a Good UX Design?

user experience

The concept of design, like the Internet, is increasingly becoming a necessity in modern life. People are increasingly talking about the user experience, and even regarded it as the most critical factor of Internet products to win the market. But when it comes to what the user experience is, people cannot give a clear expression.

People asked what’s the essence of the user experience? I have seen a very interesting answer: lazy. That is, users want to pay the minimum cost to meet their own needs.

1. The user experience is the whole process of the product.

Paul Hersey described his understanding of the user experience in his article USER EXPERIENCE FOR PRODUCT DESIGNERS: UX is a concrete, replicable process which is divided into five major steps:

Prerequisites: User stories, user traffic

Exploration: sketches, wireframes, information structures, prototyping (Axure, Mockplus, Invision)

Design: model, hand-off

Quality assurance: speed, error, details

Feedback

What is User Experience? What Makes a Good UX Design?

the 5 steps of ux design

2.UX is a specific role (function).

Catalina Rusu exposed the myth of UX in her article DEBUNKING THE UX MYTH. OVER AGAIN. She thinks the UX designer is essentially a commercial designer. “UX designers are the strategists who are building solutions for building a well – documented plan, and their thinking patterns are deep – rooted design ideas defined and promoted by IDEO.

In the article, Catalina further described her understanding of the UI designer also is UX designer. In a nutshell, unlike Paul’s point of view, Catalina argues that the user experience is a process of designing a business goal and strategy.

What is User Experience? What Makes a Good UX Design?

ui ux

3. UX is the UI

Mike Atherton thinks that the user experience is the user interface in UX IS UI. He pointed out that “UX is not a UI” from a simple distinction between interface design and ease of use.

 

What is User Experience? What Makes a Good UX Design?

ux is not ui

 

These three are different understanding about UX. What’s your understanding about it? And, how do you evaluate a good user experience?

Many people don’t know that when they evaluate the user experience, it is actually the usability of the product. Specifically, the usability of a product consists of three aspects:

The Usability: Improving the ease of use of the product is the work of interaction designers. It is including the ease of learning and efficiency.

Easy to learn refers to the user in contact with a new product, it is best to learn it easily and naturally.

The content of efficiency includes easy manipulation (Fitz’s Law), simple steps (the number of clicks to complete the task), clear navigation (always know where they are, not lost).

The satisfaction: The user’s greatest satisfaction comes from the value (usefulness andusability) provided by the product, as well as the experience in terms of performance, vision.

The Usability Assessment: There are many ways to evaluate usability: Heuristic evaluation, user testing, questionnaires, user interviews, and performance testing.

Natural UX: It is not only reflected in the interaction design, but also a way of thinking. For any interface and interaction, it suitable for the idea of “don’t make me think” or “whether everyone can use it naturally”.

The Best Mockup & Wireframing Design Tools & Apps for UI/UX Designers

The Best Mockup & Wireframing Design Tools & Apps for UI/UX Designers

Prototyping/wireframing tools are the best communication method between interaction designers, project manager, and website developers. It’s a key step of web or mobile app development process. While in principle, the design of prototypes must be a product of interaction designers, and the user-centered concept shall run through the whole product design progress. The professional perspective and rich user experience of interaction designer will directly influence the usability of the product.

So, the problem of how to complete a good prototype design that’s depending on how you choose prototyping/wireframing tools. Below are the most popular mockup & prototyping/wireframing tools & apps based on website, desktop, and mobile device.

Web-based Prototyping Tools

1. InVision

As a web-based collaborative program, InVision is powerful at clickable & interactive prototypes, real-time design collaboration & share. InVison is an ideal choice for high fidelity design which is always impressive. The nice features such as Invision + Sketch, Invision + Adobe could be a great helpful for designers who pursue the high-end product.

2. UXpin

UXpin puts everything for designers in a UX design platform, also, it supports to upload file seamlessly on Sketch and Photoshop. Responsive prototypes and wireframes created by UXpin can run on different devices and resolutions. In addition, this software also provides version control and iterative function, you can easily share and preview prototypes by the intuitive and real-time collaboration.

3. Marvel

Marvel is also a web-based prototyping tool with good real-time collaboration. You can simply import mockup images from Sketch or Photoshop to link into clickable interactive prototypes for different devices. Just simple drag and link, you can bring your idea to life without any code experience.

4. Proto.io

Proto.io is a very strong web app with many functions. Under the web-based environment, it supports rich gestures and touch style, such as slide, touch, zoom, press and other mainstream actions. With it, developers can create interactive prototypes for the iOS, Android and other mobile internet devices, and get feedback from users.

Some other web-based prototyping tools:

Pidoco — Online wireframe and UX prototyping tool

Mockingbird — Wireframes on the fly

Mockflow — Great design tools and collaboration services for designers

Moqups — Mockup, wireframe & UI prototyping tool for creating hi-fi wireframes

Gliffy — Mock up web pages quickly & easily with wireframes

Wireframe.cc — Minimal wireframing tool

Framer — Design tool for code needed

Desktop-based Prototyping Tools

1. Axure RP (Mac & Win)

Axure RP is a desktop application that allows designers to create, test, and share interactive prototypes. Been called as the the most comprehensive (in terms of functionality) prototyping tools, it’s an ideal desktop software for both static, low-fidelity prototypes and more sophisticated, interactive prototypes. As an extremely professional UX tool, Axure requires a steep learning curve.

2. Justinmind (Mac & WIn)

Justinmind is a flexible prototyping tool for web and mobile app prototypes and high-fidelity website wireframes. The rich gestures in Justinmind allow designer to better build gesture interaction mobile apps. Justinmind also requires a deep learning curve, such as value expression.

3. Mockplus (Mac & Win)

Mockplus is an all-inclusive rapid prototyping tool supports for the mainstream platforms of PC, website, and mobile device. The packaged interactions components and creative preview method allow designers to design and preview within minutes. It is a solid prototyping app for professional designers who want to produce high-quality prototypes but without too much long learning curve.

4. Balsamiq (Win)

Balsamiq Mockups is a rapid wireframing tool that helps you work faster & smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. By comparison, Balsamiq is more focus on static and low-fidelity prototypes.

5. OmniGraffle (Mac)

OminiGraffle is a powerful design tool, it has extensive options for objects, canvases, templates, inspectors, and stencils to help designers set out to do something well, quickly. It has won the Apple Design Award in 2002.

Some other desktop-based prototyping tools:

Origami — A free tool for designing modern user interfaces (Mac)

Adobe Experience Design — The first all-in-one tool for UX designers (Mac)

Prott— A new mobile app prototyping tool built for design teams (Mac)

Principle — An animated design tool for interactive prototypes (Mac)

Mobile-based Prototyping Tools

1. POP(Prototyping on Paper) (iOS & Android)

POP is a light weight prototyping app helps designers to make sketches & screen mockups come to life on mobile devices. Simply upload your mockups and add transitions & gestures to make an interactive project.

2. Tapcase (iOS)

TapCase lets desigbers create app prototypes from hand-drawn sketches and screen mockups. It’s quite fast and easy to create interactive elements by adding hotspots, linking target screens, and picking transition animations.

3. Marvelapp (iOS & Android)

Marvelapp is a free prototyping app for mobile app, the whole design progress completed on mobile devices. Like POP and Tapcase, easily upload the prepared sketches or screen mockups, and add inbuilt transitions & gestures to make the pen & paper ideas to live.

Some other mobile-based prototyping tools:

Mockplus app — Easily & quickly preview prototypes on mobile devices by scanning QR code or input the view code. (iOS & Android)

JustinMindPrototyper — The prototype viewer for Justinmind prototypes (iOS & Android)

Mockup Builder — Super-easy prototyping and mockups (iOS & Android)

Live Wires — To quick wireframe & prototype for iPhone and iPad app (iOS)

Appcooker — Prototyping studio for iPhone & iPad (iOS)


Any of your favorable tool you think should be included in this list? Please feel free to contact me. Hope this article be useful to you great UI/UX designers!

You may also interested in Basic UI/UX Design Concept Difference Between Wireframe & Prototype

must-have-ux-tools

13 design tools and websites that are godsends for UI/UX designers

The continuous improvement of design tools has had a positive impact on usability and user experience. This has provided great convenience not only for users but also for designers. Therefore, a good web designer will often try to stay updated with and master the latest tools.

Hundreds of blogs and websites update articles, share design skills and recommend new tools on the internet. That is an important source of information for designers. Now, let’s have a look at the latest and mot useful design tools and websites.

1. UX checklist

When you hand your project over to your clients, are you sure you’ve settled all the problems?

UX Checklist is a professional checklist for user experience. You can use this tool to review the stages of your project and whether you have already finished all the wok or not.

2. Font Awesome

Font Awesome gives you scalable, vector icons that can instantly be customized—size, color, drop shadow, and anything that can be done with the power of CSS.

3. Perfect Icons

Perfect Icons is an easy tool to create resolution-independent social icons.

4. Freebiesbug

Abundant useful resources about web design are collected on Freebiesbug, including various kinds of resources about templates, UI, and plug-ins.

5. Pttrns

Mobile design patterns and UI resources like UIKit and UI elements are available on Pttrns for designers.

6. Flat UI Color Picker

Flat UI Color Picker is a great choice on color schemes, if you want to create a preeminent flat style interface design.

7. Tech&All

Tech&All is a fully equipped website for web design resources. These include materials about code, template, visual design, UIKits, UI elements, and navigation design.

8. Site Inspire

Lack of inspiration? Don’t know how to use websites? Site Inspire can be a good assistant for you to confront this problem. It can also filter materials for you according to different categories, platforms, and styles.

9. GoodUI

What kind of design can be called as good UI? On GoodUI, you can find a large number of skills training and tips

10. Trianglify

Trianglify is a tool to generate beautiful triangle materials and background of SVG and CSS.

11. UI faces

UI faces is a website to find sample avatars for UI mockups. It’s very good to use for visual design.

12. Mockplus Blog

This site is a comprehensive UI/UX information collection. Topics range from basic UI/UX knowledge to instructive tutorials and design trend predictions. It has a concise style with a pure background—no more superfluous advertisements, only applied information for designers. The blog’s original and selective articles are free of charge, all of them could satisfy designers from different levels.

13. PrimeLiber

PrimeLiber is a Russian blog that provides free resources. All the information about startups, UI/UX design, growth hack, SEO, and programming are completely free. It’s a good blog for Russian subscribers.

Original posted at www.mockplus.com