In the growing digital marketplace, site owners are being faced with a high competition. As the number of online buyers is increasing, there are more and more online stores opening in an attempt to serve the best to them. If you are running an e-commerce website or planning to launch a new one, one of your priorities should be to be sure that the growing range of consumers finds you in the crowd.
SEO is the first and foremost thing any website owner should look into while creating a website. If you are developing an online store by using Magento, then you get a wide range of things that you use to make your site stand out from the crowd. In this article, you will find out some amazing tips that you can use to improve the SEO of your Magento website:
The first and most important thing you need to do to optimize your website is the website configuration. Just Go to System->Configuration->Web in the admin panel of your Magento store. In the URL options, you will need to change the setting “Add Store Code to URLs” to “no”. It will help you keep unnecessary keywords out of the URL. Moreover, set “Server URL Rewrite” to “yes” under Search Engine Optimization in the same section. It will help you remove “index.php” from all URLs.
Make sure you have filled out keywords and description for the page in the metadata of your every CMS page. Besides, you should include five keywords and a detailed description of the business you are going to start. You must use at least top five keywords that must be related to your online store and products. All the major search engines will use this data to find out how relevant a users’ search term is to your store.
Most people forget about this one of the most important aspects and face several difficulties regarding SEO ranking. Make sure that the robots.txt file permits robots to crawl your Magento website. It is a fact that if search engines do not crawl your site, then your business will not be standing out from the crowd.
The heart of any e-store is the wide range of products. There are a large number of things that you can give your site a boost on the product pages. Remember, the content is king; don’t forget to keep your content detailed. Also, make sure to fill the metadata section with complete details about the product while updating the URL Key. It will build a search engine friendly URL that will however improve SEO of your website.
Images are also the important aspect that must be taken into account. An e-commerce often has several product images, so this is a section where you really need to emphasize. Don’t forget to use meaningful names for your images as it defines what the image is. Also, use the title and alt tags on your image files wisely. It will provide crawlers information about the website or page that they could not otherwise be able to get.
Check your website several times if there is duplicate content. There is a wide range of online tools available that will help you check the copied content on your site such as siteliner. You need to check all the CMS and product pages. Your e-commerce website must have unique yet useful content that engages the user.
If you want search engines to index all the pages and content of your website, then make sure your website have a good internal link structure. The pages of your site should not be more than 3 clicks away. It’s necessary to have a proper sitemap of the navigation structure of your Magento website.
Optimize your PHP
You should also make sure that PHP code executes fast. If your website is running very slow, a user won’t stay on it and thereby results in increasing the bounce rate. Optimizing your PHP code will surely have a significant effect on the speed of your website. It is also a fact that more optimized code tends to be error-free and boost the website speed.
There are several other things that you can do to improve the SEO of your website. The field of Search Engine Optimization industry is changing every day without providing any guidelines. However, you should consider all the above-mentioned points while creating a Magento website.
Ankur Purohit is a Digital Marketing Manager by profession, a writer by hobby and works for Baymediasoft- A Magneto Ecommerce Development Company. With Six years of experience working in the field of development and digital marketing, he has technical as well as marketing skills to deliver valuable web solutions. More Info Click here http://www.baymediasoft.com/services/magento-development.html