Writing a cover letter is like making a sales pitch, only in this case you are selling your skills and experience, not products and services. A cover letter is an opportunity to make a case for yourself, to tell the story that cannot be captured by the CV.
It’s important to always accompany your CV with a cover letter, whether the recruiter requests for one or not. You are trying to get a job and you should pull out the stops to get it. A cover letter helps this cause.
A common mistake among job seekers is to have one cover letter that they only change the company’s name and use it for all their job applications. This is selling yourself short because every job posting comes with different requirements and therefore calls for a unique application.
Tailor your cover letter to match the job posting. This way the person reading it will fill you are better suited for the position they are looking to fill. You might have better skills and experience but you will never get shortlisted with a general cover letter that addresses nothing in specific.
Straight to the point
Your cover letter should tell a story but that is not a license to write a lengthy blog post for a cover letter. Keep your cover letter short and straight to the point. More importantly, the writing style should reflect the kind of job you are applying for but the language should always be professional. There’s no need to tell you why you shouldn’t use offensive or swear words in your cover letter.
Your cover letter should be no more than 4 paragraphs or three quarters of a page. Check Iresumecoverletter.Com for cover letter templates and examples.
The main purpose of a cover letter is to tell the recruiter why you are an ideal candidate for the job. As such, you need to convince them to pick you over other candidates who may also have the same experience that you have.
So using the job posting for guidance, craft a cover letter that addresses some of the expectations they have for the candidate. The better if you have demonstrable experience to back up your words. If they are looking for a sales manager, then illustrate how you improved sales in your previous role and the strategies you took.
Don’t copy paste your CV
Your cover letter is not the prose format of your CV so don’t copy everything in your Cv and expect to get a favourable response from a recruiter. They already have your CV, tell them something else that is not captured in the CV. Moreover, they won’t enjoy reading the same content twice.
Your cover letter is chance to tell more about yourself than is possible within the strictness of a CV so don’t blow it by repeating everything therein. Use your cover letter to give suitable examples of why you are good fit in the role.