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The Ultimate Guide to Build Links Through Guest Blogging

The requirements to search engine optimization change all the time. A blogger, a content manager, a SEO manager, or an owner of a website should track these changes to keep a website updated and make it rank higher in search engines. The ranking is crucially important for your conversion rates. If people cannot find you on the first two pages of Google or other search engine, you lose leads and your sales drop down. It does not matter what kind of business you have on the Internet, the loss of ranking affects it badly.

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Why SEO is important for your website

Of course, the process of SEO optimization is rather complicated and it is not enough just to know what’s happening in SEO world. You need to implement these changes into the way you run your SEO strategy. As the changes happen all the time, it is always better to have a person who is competent in search engine optimization.




As you probably know, SEO is one of the marketing tools that help to promote your site in a search engine. By choosing proper meta tags and keywords you help people find you. However, meta tags and keywords are not enough today. Google becomes more demanding and it ranks high only those websites that provide useful and trustful content. Here the question appears, how it actually determines that the content is useful and trustful? If there are enough links that lead to the article or the blog, the level of trust grows, and Google changes the ranking of this website to the higher one.

Link building is one of the most popular methods to improve ranking and promote your website. The more links lead to your site, the more chances there are that new visitors will become your leads. But the process of link building is not as easy as it may seem. To successfully implement this method, you need to understand its tricks and problems. In this article, we are going to cover the most important issues on how to build links through guest blogging.

What is guest blogging?

First, let us find out what guest blogging is. In fact, this is nothing more than writing about your blog in other blogs. For example, a blogger writes a post about cooking and inserts a link to your blog using special keywords that explain to the readers that the link leads to the post of the same theme. A reader who is interested in cooking will click on it and will become your lead.

How to use guest blogging

So, let’s move to the most interesting part – how to use link building in blogging. We created a pathway for your success that professional SEO managers use to improve optimization of a website.

Step 1. Become a writer

There are three basic methods that are used in guest blogging:

a blog owner writes a post for free (for example, if you are friends or you follow some terms of mutual cooperation and advertisement),

a blog owner writes a post with a link to your website for money,

you write a post and contribute it to a blog.

The third method is the most popular one and this is the method that actually has immense benefits. The matter is that every time you write a post, you need to make it perfect. You need to present yourself as a professional who provides high-quality posts. Keep in mind that when you contribute your post, the first thing a blog owner pays attention to is its quality. What does it mean? Your post should contain truth-revealing details, results of research, your own vision of the problem, or profound analysis of the situation.




This is a perfect way to build your high-quality professional portfolio and over time you will notice how it benefits the number of your leads.

Step 2. Find websites for contributing

When the post is written, you need to decide where to contribute it. In fact, this is one of the most important steps if you care about your leads. When you choose a good blog with a high number of visitors for guest posting, you may expect that the number of leads to your website will increase. So, how to choose a good place for your post? There are three basic methods:

Via Google – just enter guest post or guest blogging in the search bar and you will find multiple blogs that allow contributing posts. Check them to find the most suitable for your niche.

Via Twitter – again, here you can find portals that allow blog posting by entering certain keywords into the search.

Via checking backlinks – find websites that attract the attention of users by using guest posting links. To get the results, use Open Site Explorer and check the list of sites that publish links to these sites.

After you have chosen blogs that are perfect for your niche, check the opportunities that these blogs offer to contributors. It is always better to choose blogs that offer a possibility to write about an author of a post at the beginning of an article as here you may already include the link to your website. Also, a good choice is a blog that allows creating a page for an author providing the opportunity to put several links into an article. It is always better to choose the blogs that allow adding social media profiles.

Step 3. Submit your article

First and foremost, contact the owners of a blog to make sure that your article suits their demands. Perhaps, they have certain requirements and limitations that are not listed on their website but are important for blog posting. Besides, it is always better to build good relations with blog owners to be able to enjoy some benefits in the future. Perhaps, you will be able to build a certain line of cooperation and communication that will help you appear in the Top posts of a website.

Another thing that you need to ask is when your post will appear on a website. Perhaps, the editors need some time to check it and decide whether it suits their requirements and whether it will be interesting to their readers.

Check-list for article contribution

When you submit your article to a blog, make sure that you have done everything correctly. Here is a brief check-list that will help you not to make a mistake with link building via guest blogging:

1. Check whether you have chosen a proper topic for your article

2. Check whether a chosen website is in your niche

3. Check your writing for grammar and spelling mistakes

4. Check whether your article is full of details and interesting information

5. Check whether you have formatted your text well for easy reading

6. Check whether you have chosen necessary images (if required)

To notice the results of guest blogging, you need to contribute at least several articles to the high-rated websites with a big number of visitors and readers. If you have selected low-rated sites, you need to contribute even more articles. If you want to make this strategy work for you, we strongly recommend that you build your backlinks carefully, paying attention to the slightest changes in traffic. Thus, you will be able to determine sites that will bring you more leads than others. Good luck with link building!

About the Author

Richard Nolan is a writer and a private tutor, sharing his experience in spheres of writing, blogging and psychology. Richard writes for numerous blogs and gives useful tips for bloggers and students. You can learn more about Richard on Facebook and Twitter

How to Write Content that Ranks Well in 2017

Content marketing is an ever-evolving category. Do you remember the times when click baits were the big thing? Some websites still stick to that strategy, but it’s clear: the baits no longer work for the largest part of the online audience. That’s only an example that shows how the trends in content marketing evolve.

To be a successful content marketer, you have to think forward. You need to analyze how the needs of your audience change and follow the trends. Moreover, you need to make trends!

What Content Ranks Well in 2017?




The current trends are all about quality. No more short blog posts with hopes to get clicks without providing value. You have a responsibility to make the Internet a better place for everyone. That’s what the audience expects. Let’s see what kind content is expected to be popular in 2017:

  • Influencer marketing

The Internet gives all of us a chance to become celebrities. People with great intellect, wit, and ability to share opinions in an authoritative manner become influencers. Those are the personalities that content marketers target with their campaigns. When a social media influencer, such as George Takei for example, shares a blog post they liked, the particular site gets traffic from a huge audience. As you build the authority of your site through social media, that success will reflect on the rank on search engines as well.

  • Content that follows a precise marketing strategy

When content marketers develop a strategy and produce posts that fit in the pattern, the audience is getting something they expect… on a regular basis.

  • Serial content

When the audience is interested in a topic that requires a huge post in order to tackle all details, they prefer getting information in stages. Bloggers are doing it: they select a particular weekly or monthly category and they are educating the audience through connected posts. Serial content may come in the form of blog posts, interviews, tutorials, guest posts, videos, podcasts, and everything else that fits the theme.

  • Videos

Facebook is flooded with them. We’re watching recipes, news, and random content in the form of videos. This is a powerful marketing strategy because it’s based on storytelling. A video is more attractive than a photo, and much more successful than plain text.

Tips for Creating Successful Content

Once you understand the trends, you’ll have to take action. How exactly do you craft content that will be successful in 2017? We have few tips that will lead you in the right direction.

  1. Don’t forget SEO

SEO is still not dead, people! It’s the best strategy that gets you more traffic from Google. However, keep in mind that content overstuffed with keywords no longer works. Google is smarter than most marketers realize. It can recognize quality, so you need to fit those keywords into logical, high-quality posts. The SEO strategy involves more than content and keywords.

  • You need to make the website as responsive as possible. Keep broken links to a minimum.

  • When people visit your pages through Google, you need to keep them at your website. For that purpose, the website has to be nice and the content should provide value for the visitors.

  1. Long-form content is the best!

Let’s try a test: search any keyword in Google. For example, let’s search with feminism in 2016. You’ll notice an interesting thing: the articles ranked at the top are long. Long-form content (1500+ words) easily outranks brief posts.

Does that mean that writing a huge post will guarantee you a spot in the first page of Google’s results? No. That post has to be great, and it has to be relevant.

  1. Switch keyword stuffing with LSI keywords

Stuffing your content with too many keywords can only lead to one result, and it’s not pretty: getting penalized by Google. If you want to rank well on search engines, you shouldn’t repeat the target keyword over and over again. Instead of doing that, you should switch to Latent Semantic Indexing keywords.

The term sounds complicated, but the practice is simple: using terms relevant to the keywords you target. Find synonyms and paraphrase the key phrase in few ways. For example, LSI keywords for SEO would be search engine optimization and optimization for search engines.

Same, Same, But Different




The keys to achieving good rankings on search engine remain the same: SEO, detailed content that provides solutions, and high-quality writing with no keyword repetition. However, content marketers have to keep an eye of the way these strategies are being implemented into practice. Video content, for example, is gaining on popularity, so we need that approach in our marketing strategies as well. You have to recognize the subtle (and not so subtle) changes and let your content evolve.

The important thing is to stay focus and keep analyzing the needs and practices of your audience. Once you get into their mindset, you’ll start delivering exactly what they want to see.

Bio:

Robert Morris is a freelance writer. Now he teaches digital marketing in New York and works as an blog editor at essay writing service ratings blog.

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6 Unexpected Ways Writing Can Transform Your Health

People are not writing much these days. With the emergence of mobile devices with a possibility of crafting emails along with communicating with the aid of social media, writing on real paper with an actual pen became extinct. Of course, sometimes typing on a computer can be much faster and more convenient. However, some advantages of handwriting can never be replaced by typing.

So, for instance, writing a journal or trying to write a term paper using a pen and real paper can bring many physical and emotional health benefits. And if you still believe that writing with a pen is merely a question of sentiment, then check out these remarkable effects writing can have on your life.pexels-photo-296886

Six ways writing can improve your health

1. Writing can make healing faster.


The truth is that New Zealand research showed that people who happened to have some trauma and wrote about it later, recovered much faster.

They say the secret is in expressing everything that hurts as well as everything one cannot let go easily in writing. Doctors recommend starting writing a journal where all the emotions which one can suffocate from go. By writing what is in your heart, you reveal your inner self and experience a significant improvement in your personal emotional well-being.

When talking about research conducted in New Zealand, one must know that those who take part in it were watched closely by medical workers. According to the study description, people who were assigned writing activities on a regular basis showed much better results. Their physical wounds healed better and faster.

However, they mention that only those people who wrote expressively were able to witness the magic effect of writing while others showed less impressive results.

By “expressive” writing they meant leaving all the emotions one experiences on paper and not merely keeping track of events happening in real life.

So, as you see, scientists prove that physical healing can be faster with the aid of writing a journal.

2. It helps to deal with cancer better.

Hearing the news that you have cancer is not easy, and most people feel particularly broken after it. They state they have no strength whatsoever to deal with the disease and to go through all the procedures and chemotherapies.

However, the scientific evidence shows us that people who are writing diaries while going through such a thing in life deal with cancer better than others.

The Oncologist, a medical paper, published the result of their discovery which proved this fact.

They had numerous participants with cancer write diaries for at least some time while still undergoing medical procedures. They said that in the end patients who wrote their diaries showed better results.

They changed their attitude to their disease and learned how to look at the situation from a different angle. As a result, they went through all the pain easier and it was less traumatic for them than it was for the rest.

Thus, writing a diary can be of great value to people who are fighting with cancer.

3. It promotes better sleep.

Do you remember when we were kids we used to ask parents why we should go to bed and waste precious time on sleep or is it just us who wonder about it?

Back then rest seemed like something unnecessary. However, today, as we are all grown up, we realize the significance of sleep and experience a lot of trouble when we lack sleeping hours.




The Health Communities reported that around 40 million people suffer from chronic sleeping disorders in the United States alone while around 20 more million have such issues from time to time. Sleep deprivation can lead people to commit crimes, suffer from depression as well as other mental disorders, cause car accidents, etc.

Meanwhile, the scholars explain that writing a journal before you go to bed can improve your sleep and cure different diseases. They say that writing expressively can help you get rid of unnecessary emotions which can prevent you from having a proper sleep. Also, one can keep track of their plans, can free their mind from loads of information which is essential to having a good night’s sleep.

All in all, writing a journal can help you have a better sleep.

4. When writing, you relieve stress.

We live in a fast-paced world which has lots of things to worry about. According to the research conducted by the American Psychological Association, an average man reported having 4.9 stress level on a scale from 1 to 10. This number is 5.3 for women. As a result, stress affects their mental and physical well-being.

However, for people who feel under pressure, writing a journal can be a perfect solution here. Again, you need some expressive writing therapy to unload stress and feel better.

Thus, frequently doctors recommend having at least ten minutes of journal time a day to witness the results of this activity.

5. Writing can improve your memory.

Of course, typing is faster. However, when it comes to memorizing information, faster does not mean better.

When taking a pen and writing things down in your notebook, you spend time both sounding this data as well as seeing it while writing. These are two channels of receiving information, which makes such method twice as efficient.

Scholars say that when you write information down or take notes, your motor memory is also engaged in the process. It sends signals to your brain and so, data is saved in your memory.

Thus, if you are having hard times memorizing long pieces or need some extra stimulation for keeping track of information, try writing everything down.

6. It makes your body and minds healthier.

When crafting a piece about things you are grateful for in your journal, you train your habit of being grateful. You start appreciating more things in life, enjoying what you have and feeling grateful to those around you.

Apart from everything mentioned above, being positive and grateful has a long-lasting effect on your body. The results of short-term writing can be great; but if you continue writing things down, you will experience the magic of feeling emotionally and physically healthier for a long time.

People who write journals tend to be more initiative and happy than those who don’t have such a habit.

Of course, it’s entirely your decision whether to write or not to write. However, we highly recommend you not to lose an opportunity to experience all the positive effects this habit can have on your health!

Sophia Clark is a creative writer from New York who loves to share her thoughts with readers. In her free time, she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day. Connect with her on Twitter and Google +.

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Top 12 Health Benefits of Avocados

Avocado, often called “alligator pear” is a popular fruit that you can see or find it easily in markets. It is super food loaded with a lot of nutrients. It contains more than 14 vitamins and minerals like calcium, iron, copper, magnesium, calcium, phosphorus, potassium, zinc, and others. It is one of the few fruits unsaturated fats that is good for the body. An avocado has higher protein content than other fruits, almost the equivalent of milk. Therefore, it has great functions to protect our bodies from some serious diseases or illness conditions that are listed below.avocado-1851422_960_720-1

    1. A great choice for healthy vision




Avocado helps to protect your eyes. There are many studies have shown that cataracts, macular degeneration, and other visual impairments have an initiate relationship with Lutein and Zeaxanthin. Two powerful antioxidants in avocado are concentrated in ocular tissues to protect the eyes from damages, even ultraviolet light.

Moreover, the fat in avocados increases transformation of vitamin A precursor (most importantly, beta-carotene) to vitamin A. Vitamin A deficiency is the leading cause of dry eyes and night blindness.

  1. Avocado benefits in beautify the skin and prevent aging

Avocado is used to make the facial mask as the popular natural beauty treatment. With a huge source of antioxidant carotenoids, healthy fatty acids, vitamin C, vitamin E, vitamin A and others, it provides significant protection for your facial skin from lines, wrinkles and other visible signs of getting older.

Especially, vitamin Cis needed to create elastin and collagen to maintain skin firmness and structure but it inability is stored in the body. So eating avocado help supply a large amount of it for better skin from inside out

  1. A convenient instrument for hair caring

An avocado mask, as well as avocado oil, is very good for severely damaged or dry hair. By containing many proteins, vitamins and minerals which all can benefit with both hair growth and nourishment.

  1. Avocado enables to develop teeth and bones

Avocado is a good source of calcium, phosphate and vitamin D that are very important for healthy teeth and bone growth.

  1. Avocado reduces the risk of bleeding

With a rich amount of vitamin K (about 33,66mg per cup of sliced avocado), the risks of anemia will decrease.Vitamin K plays an extremely role in the formation of platelets into blood clotting. However, people who have coagulopathy should be careful when using it.

  1. A natural method to manage the weight

Avocado is a good idea for weight loss. With high density in fiber and low in carbohydrate, it is also well-known as weight loss friendly food. Many studies found that people are more satisfy after eating avocado. They have no longer use any snacks and their weight control work out.

7. Avocado is linked to anti-inflammation

The avocado extract can benefit to relieve the symptoms of arthritis.

Along with high content of vitamin C and vitamin A, many problems due to inflammation getting better or being healing as well as strengthening the immune system.

Antioxidants effect on preventing the formation of free radicals that lead to cancer.

8. Avocado is related to blood pressure control

There are a few people know that avocados are very high in potassium, even higher than bananas. This kind of mineral is beneficial effort for healthy blood pressure levels. The low level of salt in avocado is also good for hypertension diet.

9. The heart-related disease can be improved

Numerous studies have shown that eating avocado can improve heart disease risk factors like Total, LDL and HDL cholesterol, as well as blood triglycerides.Consumption avocados mean being added the high amount of some monounsaturated fat, especially oleic acid play an important role in these heart-related benefits.

10. Conversion of nutrients

Not only do avocados contain rich of nutrients themselves but they also increase nutrients absorption from other foods. Due to the fat present in avocado, the fat-soluble vitamins can be absorbed and stored in the body. The carotenoids can transform into useful substances for the body.

11. Pregnancy

Pregnant women should be offered nutritious than ordinary people on both quantity and quality. Meanwhile avocado is the perfect source of good fat, full of vitamins, low carbohydrate rate and a high of fiber, that are favorable for both mother and unborn child.

  • Eating avocado during pregnancy is also recommended for those who are suffering from morning sickness
  • Vitamin K1 has effective in preventing bleeding, threatened miscarriage, and cerebral hemorrhage in newborns.

Avocado is an amazing source of acid folic that play an important role in organ formation of the fetus. The lack of folate can lead to bone deformities. The most server case is a neural defect in the baby. It also has a decisive role in the formation of intelligence in babies.

  1. Avocado can improve emotions

There are numerous benefits of avocados in mental health. Depression people should add this fruit in their meal. Because it helps them feel better and think in a positive way to enjoy the life.

Bio: Jelly Jeff is a senior editor of AuthorityRemedies; that a website which is specialized in providing natural home remedies, tips and also nutrition facts to improve the well-beings. She is a nurse but she keens to explore nutrition and fitness. In addition, she loves writing and doing research. She appreciates to be a good writer in nutrition.

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Raise of Voice Search in 2017 & How it will Affect SEO

Comfort-ability is what users always look for. As technology is evolving, users are expecting more comfort and advancement. They tend to forget old things as soon as they find new one with better updates. Right now, the same thing is happening in internet marketing world. New trends for SEO 2017 are already in the market. Voice search is at the top of the trend list and is getting all the attention as it’s easy to use and very comfortable. Voice Search accuracy is getting more precise day by day. Users are availing full benefits of voice search but for the search engine marketers it is a challenge to cope up with the changing search techniques & algorithms.raise-of-voice-search-in-2017-how-it-will-affect-seo

How voice search will affect SEO




Content is the king and it will always be. Just they get updated and get more advanced with time. Artificial intelligence is marking its presence more than ever. In traditional SEO, marketers used to search for some most search terms as primary and secondary keywords and they target those keywords in text contents, image alt tags, meta tags, video transcripts etc. But the traditional approach seems to be getting overshadowed soon with voice search approach.

Voice search is going to make SEO more technical for the marketers as they need to read users mind more accurately. And yes, the most important thing, semantic search will play a great role, devices will be knowing about the users and their locality environment more than the users. These devices will be their saviour in all the lost situations. So, the search marketers just think like you are creating the tactics and strategies which will save and help the users in any difficult situation. Let’s see some practical examples.

1. Suppose it’s a rainy season and you want to know the weather updates of coming Sunday as you are planning an outing with your loved ones. Now see the difference between your searches

-(Traditional approach) Weather on 25 Jan California.

– (Voice search) Is it going to rain this weekend. (or) Will I require my umbrella this weekend.

2. You went to a new place and somehow you lost your way and you are feeling like trapped inside a maze. Then you will search like

(Traditional approach) At first you will search for your current location with “current location”. and after the if you come to know about that place where you are the you will search for how to reach from that place to your destination by searching “how to go from great land to square building”

(Voice search) Where am I right now. Tell me how to reach square building from here.

Now see yourself which one is easy and user friendly yourself. Voice search is being more friendly and instantly answering to all the queries in one go. While in the traditional approach you struggle a bit to get the answers.

How to optimize content for voice search

Search marketers need to focus more on conversational and long tail keyword approach instead of traditional keyword tactics. A good long tail keyword is at least seven words in length and now users are using them more. In order to keep the websites, search engine friendly contents should me natural and talkative like. The questionable words and sentences should be understood and implemented correctly.

‘Why’, ‘What is’, ‘How to’, etc. will be used more. Marketers will have to assume like they are customer service representative, the users are standing in front of them and are ordering or asking questions. In return they expect for the correct and instant answers of their queries.

A marketer can implement the tactics like adding a ‘frequently asked questions’ sections to their content. They can provide discussion platforms where users can discuss in a conversational way or writing blogs which voice searchable titles and phrases. They will have to understand the customer’s conversations and note down the phrases customers often use to describe their problems. Interviewing the customers by phone or asking them simple question will let you know exactly what they could say while voice searching.

Optimizing for local search will be only a win always as according to Google half of voice searches are done for the local queries. Like ‘Thai restaurant near me’, ‘Nearest shopping mall from here’, ‘Nearest automobile repairing shop’, etc. The words like ‘near me’, ‘nearest’, ‘from here’ will be used now and then. So, if you don’t want to fall behind and want to be discover-able in voice searches when someone near you is searching for the services that exactly you serve, then optimize for local search. Now the question arises ‘How to optimize SEO for local Search?’.

Start from listing your services to the local directories, get a local address and a local number updated on your site, update opening hours, prices, directions from nearby roads and landmarks, register for ‘Google my business’ and most important, identify the rich snippets and implement structured data and schema mark-up on them so that it becomes easy to identify what exactly is the data about and the data becomes scan-able for search engines. Data could be structured on basis of schema.org vocabulary, such as Products, Places, Events, Services, Person, Organization, Local Business, Address, Ratings, Reviews, Images, Videos, Blog Post, Job Offers, etc. search engines just need to know what that content is all about.




Don’t forget to analyse the insights and performances. Integrate analytics and get the insights to find which terms are attracting users and which terms you need to improve. Till now there is no separate analytics for voice searches and regular search but search engines like Bing and Google are already there to implement it soon.

Always opt for mobile first approach, mobile devices are dominating the larger devices. Your contents will be scanned later for voice search, they will be searched for mobile responsiveness first.so to clear the way for search bots to fetch your site content make it responsive. Trimming the mobile-friendly sites for the essential data to load faster and provide amazing user experience will help in voice search

Conclusion:

For marketers, it will be challenging but more interesting to adapt for voice search tactics. They need to focus more on how users make conversations, which phrases they often use for solutions. Long tail keywords and questionable phrases need to be focused instead of regular keywords. Optimizing for local search will be a boon. Implement these strategies and enjoy the voices search.

Author Bio:

Ramya Santhosh – I am passionate on Digital Marketing and I blog about tips and tricks to enhance your conversions, I love to speak and write about lead generation which is considered to be the breadth of every business. Let me know your comments. Subscribe to our blog to get more updates. http://www.5ines.com