ui-ux-design-concept-difference-between-wireframe-and-prototype

Basic UI/UX Design Concept Difference Between Wireframe & Prototype

The terms of ‘wireframe’ and ‘prototype’ are always get confused by designers, despite the experienced designer, possibly due to the misunderstanding or some other reasons. Actually, these two UI/UX design concept difference between wireframe & prototype is quite obvious and different. Now, let’s distinguish the two terms clearly.

What is a Wireframe?

Wireframe is a low fidelity layout of the design which has 3 simple but direct targets:

1. Presents the main information group

2. Draw the outline of structure and layout

3. Vision and description of the user interface

It will be your product’s main structure after you created a wireframe correctly. Just like the blueprint of a building, it describes details clearly and specifically.

Visual features of wireframe

Wireframe exists very obvious visual limitations. In general, designers only need to use lines, boxes, and gray color (different grayscale indicates the different level) to complete.

Simple vector wireframe

The content of a simple wireframe should include pictures, video, and text etc. Thus, the omitted will be replaced by a placeholder, picture be instead by a shaded, and text will be replaced by some symbolic words according to the text layout.

Advantage of wireframe

The building of wireframe is fast and cheap, especially if you use these prototyping tools such as UXPin, Mockplus, Balsamiq, and Axure. Of course, you should use these tools to do it at the very beginning.

Compared with a complete and detailed high fidelity wireframe, gathering feedback is much more important. Why? Because people pay more attention to software functionality, information architecture, user experience, user interaction flowchart, and it’s usability, rather than considering the aesthetic characteristics of these elements. Meanwhile, in this case, you can easily modify it according to demand, but not need to adjust coding and graphic editing.

Interactive wireframe

Sometimes, designers prefer to improve the fidelity of wireframes to enhance the importance of user interface at some aspects and display the rationality of interaction between fast test and the visual elements. Program to address these problems properly is using interactive wireframe, also known as the clickable wireframe.

If you want to create such a complicated wireframe, then you need UXPin, which is a tool for wireframing and prototyping design. Interactive prototyping may be the best presentation to developing team and clients. When you came across the problem that “what it will happen when I clicking this button?’’, you just need to click and show to your clients how it works on the interactive prototyping. Indeed, it’s quite impressive and direct.

Show wireframe cautiously

You must be cautious about the guy who is totally a layman when you need to present your wireframe to him. He may be your client, also may be a non-technical manager took part in the cooperation. But he does not know the truth that the wireframe and the final product may seem unrelated. So, he may not understand the intrinsic link and operation mode between them. Thus, you need to figure out a proper decision whether you need to present and how.

This is an app user operation flow chart sketched by Fernando Guillen. Of course, it’s undoubtedly the early design version.

A wireframe is the most important part of a design. When you saw this flow chart, you’ll understand why it’s time-consuming to explain what is called wireframe and why we need to use wireframe. Or, you just skip this step.

Prototype

The requirement of a prototype is higher than wireframe/interactive wireframe, it must be a high fidelity prototype which is interactive and fit the final user interface as much as possible.

The target of prototypes is quite obvious: to simulate the interaction between user and interface as realistically as possible. When a button is pressed, the corresponding operation must be carried out, and the corresponding pages must appear, try the best to simulate a full product experience.

Visual features of prototype

Undoubtedly, the prototype must include the aesthetic features of a product that should have, and try to fit the final version. Basically, it’s a skin of a product, no HTML/CSS/JS involved, and not necessary to consider the server and database.

Advantage of prototype

Why it’s so important? Because prototype is usually used for users to test product. Prototype test at the very early stage can save a lot of developing cost and time. So that it won’t waste the effort of back-end product architecture due to the unreasonable interactive interface. So, prototype is a perfect progress to test product for designers and developers.

Besides, providing prototypes with users to collect feedback, that’s benefit to have an insight into all the details of your product, and inspire the whole team. Many of the prototyping tools can build prototypes quickly and efficiently, but no coding needed.

Design flow

After you have insight into the essence of design and known the difference between wireframe and prototype, you are standing in front of the user experience design world.

If you can concrete the series of product design into a cohesive and effective work flow, amazing thins will happen.

Tips

Try to use editable and reusable elements when make wireframe. In that case, you just continue to refine the elements to complete prototypes based on wireframes.

When you make wireframes, try to gather thoughts and opinions from your team and clients, and try to reflected them on wireframe designs.

Use your most handy tool.

UXPin

UXPin has built more than 900 kinds of different UI elements for you to create wireframes and prototypes.

Proto.io


Proto.io is a very robust prototyping tool, and it can export HTML / CSS code based on a prototype, and interactive prototype for touch screen, which allowing users to test on actual devices.

Balsamiq

A popula,r long-lasting wireframe tool only for static wireframe.

Moqups


This tool supports to make wireframe directly online.

Mockplus

Mockplus is the all inclusive prototyping tool for fast interaction, fast design, and fast previewing. It allows to create mockups for mobile (Android & iOS), Desktop(PC & Mac) and web apps.

Axure

As a most popular wireframe & prototype design tool, do we need more introduction of this tool? I think no.

Protoshare

This tool also can make wireframes & prototypes online.

InvisionApp

This tool can help you create usable prototype, you cannot draw anything, but you can add links between different screens.

digital marketing jobs

Why Artificial Intelligence is the Big Risk for Digital Marketing Jobs in Future?

How many of you doing the same work you were doing 5 years ago? I bet, no one!

Change is the rule of nature, few years ago where firms completely dependent on cold calling, managing customer accounts, handling the support queries manually. Now it’s completely software based. Now people managing marketing campaign details in CRMs, Analytics tools and strategic reports.

But, what will be the next? No human at all?
No, it’s not like that! The future of digital marketing will be completely automated. Currently wide range of companies introduced Sales automation, marketing automation tools to make things easy for the marketers. These software are replacing human brain. These software are self-driven. They are designed to perform the specified set of tasks. What digital marketer will be doing then?

Why Artificial Intelligence in Digital Marketing?

Artificial intelligence is the process of making machine smarter like human. AI could provide better analytics, decision making, and information source for all your marketing needs.

Now intelligent machine are available to find the backlinks, to check the indexed pages, to make the bulk submissions, to automate the social media. Everything can be done by using the software and tools. The machines given 100% accuracy and exact estimations of sales & revenue.

Some companies which are the market leaders in building automation tools like Oracle, Salesforce, Marketo, and Hubspot.

A few years ago firms use to hire a team of digital marketers to promote their business. The major tasks they were doing includes website analysis, customer analysis, keyword ranking, off page submissions, content marketing, social media marketing, email marketing, cold calling, customer feedback handling etc.

How things has been changed by AI?

Now to perform these tasks companies doesn’t hire a team, they hire an experienced digital marketing person to perform all these tasks by using automation tools, marketing cloud offering wide range of tools to perform these task in less time with more accuracy. AI machine increases the efficiency of the marketing work by reducing the human efforts.

To run a digital marketing campaign you need to understand the trends of almost 3-5 years. It’s too much time taking process. Market place is now highly competitive and risky. Every day new competitors are entering into the market, companies cannot wait for longer to execute the digital marketing campaigns. They need quick accurate estimates and results. It’s a tough task for a digital marketing professional.

AI based marketing software can help you design the effective marketing strategy by providing the market trends, sales trends, segmentation, targeting, filters, web optimization, content generation, sales and funnel visualization and lot more.

How to keep growing in digital marketing?

Keep yourself armed with great knowledge base of what is happening around. Being aware of the problem could hint you the better solution. To make plan for the future, you should keep informed to save your job.

Upgrade your skills could be another best solution for you. Skills are always need to be up scaled for better performance to save you position. There are always a risk associated with the technologies which you should be able to handle.

Each and every company is looking for highly performing digital marketing assets, to make money, be build a brand equity, to manage their customer more efficiently. The expectations are now higher. Marketers has to be ready for the biggest challenge to save their jobs. Only good performance are likely to grow faster in the competitive era. Yes, Machine are smart and intelligent but humans made the machine and they can utilize the available tools and software for better digital marketing campaigns. Worst is yet to come. It could be bigger than just inflation, cutting down the manpower. AI can vanish some job positions completely in future.

This is Richa. You can connect with me on the Facebook, Twitter, and LinkedIn. I would love to hear your feedback!

The 5 Best Free Wireframe Tools for Mobile Apps You Can’t Miss Out

The flourishing of various mobile devices stimulated the explosive growth of the mobile Apps. From the rapid development of the mobile market, we can see it’s an age of accelerating technology on mobile App design and development. One of the most important part during App development is building wireframes which can reasonably organize and simplify the content and elements.

Low fidelity is the key feature of wireframes. It will present the design idea and App prototype of the product in a more intuitive and simple way. In addition to saving time, wireframes but also provide great advantages for designers focusing on product user experience. Here is a list of the 5 best free wireframe tools for mobile apps in 2017.

1. Paper prototyping

Pricing: free forever

Pen & paper are the total free wireframing/prototyping tools, no matter from the point of time & capital cost, usability, learnability, as well as the practicability. Comparing with other wireframing tools, the most important is that the pen and paper are free and easily get. Wherever you are, you can draw a wireframe with a few lines in a short time. But personally, I think the paper prototyping is not suitable for big projects, but only the small one. The large program may cost you a lot of energy to save widgets and present the whole project.

2. Balsamiq

Pricing: Free trail -30 days

Pro version -$89

Do you like the hand-drawing of paper prototyping? But don’t want to be distressed by the pieces of paper widgets? Try Balsamiq. You can build a hand-drawing style with this wireframe design tool. One of the reason to focus on the sketch style is that it could help to make the designers and clients focusing on the function, layout, and idea of the product. So that you won’t hear the picky client say he don’t like the color of buttons or other elements.

The built-in components and icons can basically meet the drawing requirements of wireframing design for mobile App. Simply drag out an iPad, iPhone, or Andrew interface template, put the needed components in the container, you can build a mobile App wireframes fast and easily.

3. Mockplus

Pricing: Basic version -free forever

Pro version – $129/year, perpetual license – $399

Mockplus is a wireframing/prototyping tool that showed up in the recent two years. It could be the best free wireframe tool for mobile apps, because it has a perfect support on mobile App wireframing. You can find Android, iPad, and iPhone templates in each size according to your specific needs. Besides, it also supports to customize the project size. So sweet. If you need a landscape App interfaces, that’s easy!

There are 200 built-in components and 3,000 icons, no matter you need a static wireframe or interactive prototype, that’s easy to make out by dragging and dropping. Do you know how long it cost to set an interaction? Only 3 seconds! It also provides with good after service that makes Mockplus get reputation among China and other countries.

4. Wireframe.cc

Pricing: Free trail -7 days

Single user – $120/year, enterprise – $990/year

Wireframe.cc is an online static wireframe design tool. If you are a fanatical minimalist designer, then this tool should be your dish. You can easily get started on the website, even without registration. The interface is super and concise, designers will not be disturbed by the cumbersome website introduction or the boring popping box, and the maximum concentration will perfect your design.

5. Justinmind

Pricing: Free trail -30 days

Single user – $19/month, perpetual license – $495

Justinmind is a high-fidelity wireframing/prototyping tool. By contrast, it is more exclusive on mobile App design than the current mainstream design tools, due to the good support in gesture operations, transitions, interactive effects, and so on. This is also the effective grantee of its high-fidelity prototype. While the high fidelity prototype also means that you will spend more time and energy.

All the best free wireframe tools for mobile apps are listed above. Hope this list will help you choose a good design assistant. If you have any other wireframe tools recommend, please feel free to add it to the comment area. Let me see you!

featured_multitask

What is a Full Stack Designer in 2017? Will You Be One?

Compared to the Full Stack Designer, we seem to be more familiar with the Full Stack Developers. So what is full stack designer exactly? Can we simply think he/she is a versatile designer?

In the past, designers and developers have a clear role assignment. They rarely do the both at the same time. While with the changes in product design and the evolution of team collaboration, many web designers are able to manage web developing and UX design at present.

So there comes a question: what’s the character of the so-called full stack designer? He/She is only a designer? Also coding while being a designer? Or he/she is a designer as well as a web developer?

What is a Full Stack Designer?

In fact, the concept of Full Stack Developer came out earlier than the Full Stack Designer. But full stack does not mean to do all. Specifically, it refers to a person who masters muti-skills and he can use them to independently complete a design or product development.

That means that a truly full stack designer can build a basic conception of a project, and complete the whole design and development related works. Such as the wireframes/prototypes design, visual design, and the front coding, JS / jQuery, etc.

The Emergence

The come out of the full stack designer is not accidental according to the current situation. With the outbreak of mobile Apps and the arrival of the entrepreneurship tide, there are many small development teams who cannot set full positions. That forced the team members to play multiple characters in one position. You can always see the developers not only coding but also build prototypes with the prototyping tools (Mockplus,AxureProto.io)

The Advantages

Comprehensive thinking is the biggest advantage of the full stack designers. A designer who is familiar with the product development and design process, he knows the limitation of product design. So that he can clearly control the expectation of the product design. Familiarity with the process can make the team more convenient to understand the development, marketing, and user experience details. This will make cooperation more seamless, reduce rework and unexpected situations.

The Importance

The full stack designer can analyze and customize his own “skill tree” according to his own situation. He can clearly know the structure of the product, the progress of design and development process. He is a multi-skill person who can use user experience, design patterns, techniques, and tools to complete the product development. And then, the whole progress will be more systematically, and the product will be better.

Focusing on the whole program, that is the most obvious difference between the normal designers and the full stack designer. If you are one of them, it will undoubtedly add a great value to your team. And if you are a freelance designer, it is necessary to be a full stack designer.

What Makes a Great Full Stack Designer?

However, it’s not a requirement for full stack designers to master anything perfectly. Taking the web design as an example, you will understand well about their roles:

Assist the product manager

Complete the pre-concept for the entire project, brainstorming, mood boards, basic planning

Prototype design

Wireframes, visual draft, low/high fidelity prototypes

User research

User experience

Test

Front-end development

HTML, CSS, JS, etc.

The handover with the programmer

Understand the interface and the development of the deep demand, how the front-end code will be more matching backend and the program.

Conclusion

To become a good full stack designer, you are destined to keep learning and enrich your skill-tree. But please note that you should choose a right industry and direction to follow up the design trend and technology, new pattern, and new tools.