9 Best Social Media Marketing Strategy for Business


Social media offers a great opportunity for business entities to create meaningful connections with customers. They also attract consumers and can similarly help a business achieve continuous goals. In today’s world, it is almost impossible for any business to ignore the use of these platforms in their daily business operations. The following are some of the social media strategies a business should implement in order to thrive.

1. Creating Connections

Social media creates a two-way communication which enables entrepreneurs communicate with customers and the general public. Business persons who use platforms such as Facebook, Twitter and Instagram among others to market their products or services are likely to run more successful enterprises. This is because they create mutually beneficial and stronger relationships with their customers and as a result lead to brand loyalty and customers’ contentment. Social media helps entrepreneurs understand their customers in terms of their preferences and perceptions. This provides quick access to vital market research at a minimal cost to the business. Thus able to develop content that match their customers’ demand.

2. Products and Services Promotion

Social media provides an opportunity to sensationalize business events, products and services. With the use of creative campaigns and proper positioning, consumers will be motivated to learn about the company’s products and services. Whether the company is offering limited-time offer, promotions or special rates for services, it should use appropriate social media platforms. This will increase awareness, create interest and drive good results. Use of the social media for promotion of products improves marketing effectiveness and significantly reduces overall costs of promotion. This strategy provides businessmen with an opportunity to give additional and enticing details about their goods to woo more customers.

3. Industry Insight

Through sharing crucial business information with the public, social media provides a chance to illustrate that the business understands consumer needs. In order to be identified as a reputable enterprise, the entrepreneur should always be up to date with the industry changes, investments and relevant business advice. This will go a long way in ensuring that there is an increase in customer confidence and that the enterprise is committed to customers’ well-being.

4. Tactical Targeting

Enabling the entrepreneurs define their customers based on a meaningful criterion, targeting can aid companies connect with the right customers. Platforms such as Twitter and Facebook feature alternatives that allow users attain their targeted audience. The ability to target customers based on their geographical location, gender, age, education career, and interests is valuable to companies. This is due to the fact that they operate in a specific area with the aim of attracting a defined demography. This strategy is relevant since it brings together customers from diverse locations to the company’s products awareness.

5. Apt Advertising

Advertising lets entrepreneurs give their messages to a considerably larger audience. Advertisement has become a necessity in business. Social media is flexible, has the control and precision needed to get quality results within the business budget. It has proved to be more compelling than other forms of advisement. Here, entrepreneurs can describe their ad spend and regulate expenditure at any point during the advert to maximize the results. Ad managers should come up with ways to make the very best use of their money to achieve the targeted goal.

6. Connected Channels

Social media can expand the business reach and reinforce its marketing message by streamlining it with other traditional and digital tactics. With this strategy in place, marketers believe that channeling different digital marketing plans would improve their capability to personalize consumer interaction, improve their ability to innovate, boost loyalty and increase return on marketing investment. Social media has the ability to reach many audiences and expand the conversation. Integrated marketing can help increase company’s product sales and revenue.

7. Social Service

Through opening the available lines of communication, social media makes it possible for the business to efficiently manage relationships. It is evident that clients will always desire to connect with other customers’ service through social networks. Listening or reading online conversations enables the business address clients concerns, answer their inquiry and respond to their requests. To efficiently leverage social networks as a service, businesses should have a well-informed team to manage communications in a direct and positive manner.

8. Policy Compliance

Social media offers protection against different forms of unfair usage by providing a range of privacy policies, technical functionality and terms of use. Business enterprises should strategize using these policies to help them navigate any possible risks while using social media. Since these guidelines are important, business should draft a customized set of regulations and rules so as to carefully address matters that are of importance to the business. Entrepreneurs should consult with the compliance personnel and other legal departments to ensure all required parameters are in place.

9. Verifying Value

Social media platforms have lead to great advancement and improvement in their reporting capabilities. They offer comprehensive and informing insights and at the same time connecting largely to website analytics solutions such as social media analytics. This enables users to see detailed posts including engagements and likes. In addition, business marketers can evaluate key performance indicators such as website visits and more that occurred as a result of social media outreach


Social media plays a great role in growth and profitability of the business. It is therefore important for companies and business organizations to learn how to use social platforms appropriately. Without social media tactics in business, most entrepreneurs’ would not be in a position to understand their clients’ needs, opinion, compliments and criticisms.


Scientists Discover THIS Oil Destroys 90% of Colon Cancer Cells in 2 Days!

According to the American Cancer Society, there will be 95,270 new cases of colon cancer diagnosed in the United States this year. Most patients are treated with surgery, radiation therapy or chemotherapy, all of which come with significant side effects. What if there was a safer, more natural treatment? According to a recent study, that’s exactly what researchers believe they’ve found.coconut-oil-colon-cancer

It’s no secret that coconut oil possesses some amazing health benefits. Some consider organic virgin coconut oil to be a superfood. Lauric acid — the component in coconut oil that is believed to have anti-cancer properties — is also typically found in breast milk. It’s a medium-chain fatty acid that supports the immune system, providing plenty of antimicrobial properties.

Coconut oil is basically pro-health and anti-everything bad. It tops the list of anti-inflammatory foods, and it’s also anti-bacterial, anti-carcinogenic, anti-fungal, anti-microbial,anti-viral, and has antioxidant properties. Coconut oil can help stabilize blood sugar and insulin levels, lower your risk of heart disease, kill candida and other harmful fungi, and it can even help you maintain a healthy weight.

Coconut Oil and Colon Cancer

According to a study published in the journal Cancer Research, the lauric acid in coconut oil has anti-cancer properties. Lauric acid constitutes about 50% of coconut oil, and researchers at the University of Adelaide discovered that it completely exterminated more than 90% of colon cancer cells after just two days of treatment in a colon cancer cell line in vitro. Researchers also cited other studies that support their findings.

During in vitro studies, researchers are conducting their experiments in a petrie dish, or performing the procedure in a controlled environment, outside of a living organism. In vivo studies are those in which researchers perform their experiments on whole, living organisms. The coconut oil and colon cancer study was performed in vitro, which may cause some to discount the findings. Performing more research costs money — lots of money — which is hard for researchers to come by without a pharmaceutical company backing them.

According to the American Society for Nutrition, clinical studies have shown that the fats found in coconut oil (medium-chain fatty acids) “may be useful in treating and preventing diseases such as osteoporosis, virus-related diseases (mononucleosis, hepatitis C, herpes, etc.), gallbladder disease, Chrohn’s disease and cancer.”Coconut oil has previously been shown to help decrease the harmful side effects of chemotherapy, and improve the quality of life for cancer patients.

Further Coconut Oil Research

The medium-chain fatty acids in coconut oil have also been credited with treating Alzheimer’s disease, Parkinson’s disease, Huntington’s disease, multiple sclerosis, drug resistant epilepsy, and diabetes. When Dr. Mary Newport began giving her husband a daily dose of coconut oil, his Alzheimer’s symptoms improved drastically over the course of just 60 days. She explained, “Ketone bodies may help the brain recover after a loss of oxygen in newborns through adults, may help the heart recover after an acute attack, and may shrink cancerous tumors.”

Article sources:

Collective Evolution
American Society for Nutrition
BioMed World
David Wolfe
American Cancer Society
David Wolfe
David Wolfe
Research Gate


How to Use the Leaves of Soursop to Kill Cancer Cells (1000 Times Stronger Than Chemotherapy)

Graviola (soursop) is used to treat infections caused by bacteria and parasites including leishmaniasis, a disease caused by parasites transmitted through the bite of sand fleas; herpes; coughs; and cancer, according to WebMD. It is also used to cause vomiting and to empty the bowels. Some people use graviola to help them relax. leaves-of-soursop

Cancer Prevention

The leaves of the graviola tree have powerful anti-cancer properties coming from phytochemicals in the plant. The journal “Cancer Letters” published a study looking at the impact of graviola on pancreatic cancer. Supplementing with graviola stopped cancerous pancreatic tumor cells from replicating and caused them to die. Researchers suggest this natural medicine may prevent and treat cancer. The leaves may also be useful for treating skin cancer when applied topically.

Treating Viral Infections

Traditional medicines use graviola leaves as treatment for viral infections. An article published in “The Journal of Ethnopharmacology” in May of 1998 found that extracts from the leaves suppressed the herpes simplex virus. The herpes virus is spread through bodily fluids and often transmitted while kissing or through sexual contact.

According the University of Maryland Medical Center, up to 90 percent of the U.S. population has been exposed to one form of the virus and there is no cure. Some anti-viral medications can reduce the number of outbreaks or lessen symptoms. More research is needed to determine what role graviola can play in the treatment or prevention of herpes.

Pain Reduction

Supplementing with graviola leaves may reduce swelling and pain, according to a study published in May of 2010 in the “International Journal of Molecular Sciences.” Researchers gave mice with burned paws extracts of graviola leaf and observed their behaviors. Those given the supplement had less swelling and demonstrated fewer indications of pain. However, more research is needed to determine the safety and efficacy of this use in humans.


The appropriate dose of graviola depends on several factors such as the user’s age, health, and several other conditions. At this time there is not enough scientific information to determine an appropriate range of doses for graviola.

Be sure to follow relevant directions on product labels and consult your pharmacist or physician or other healthcare professional before using.

Possible Side Effects

DO NOT EAT THE FRUIT: Eating the fruit could lead to movement disorders similar to Parkinson’s disease, according to a case-control study in the French West Indies.

No established human dosage for graviola leaf exists yet. Long-term or high-dose supplementation may cause damage to the myelin sheath, disrupting normal nerve function. Movement disorders may also occur because of compounds called alkaloids present in the plant. Symptoms of these conditions are similar to those of Parkinson’s disease.

Talk with a doctor prior to taking a graviola leaf supplement or making/drinking soursop tea.

How to Make Soursop Tea


  • Boil 1 liter of water, then take 15 soursop dry leaves (fresh or dried ones both have same value) and 1 small stem, cut into small pieces and put into the boiling water.
  • Don’t close the vessel and Continue to boil the water on small flame for 30 mins,until the water evaporates to 500 ml .
  • Now the soursop tea is ready to drink. Drink 1 cup (165ml) filtered soursop tea hot or warm or cool , 3 times every day, in the morning, afternoon and in the night.
  • For better taste you can add 1/2 spoon of lime juice ,2 pudina leafs and add some honey (not sugar).

After drinking, the body may feel the effects of heat, but no side effects. To cool the body drink 3 glasses of fresh watermelon juice, and drink 3 glasses of goats milk every day. In 2 weeks time you can feel the benefits of soursop yourself, and in 4 weeks time the improvements can be felt clearly.

Note: Drink soursop tea 30 minutes before eating.




Just a teaspoon a day of turmeric can help fight cancer, depression and allergies

Turmeric is known for its iconic yellow-orange hue and for being a staple in South Asian cuisine. It has become increasingly popular for its medicinal uses and health benefits, and is widely considered to be a “superfood.” While there are many skeptics, turmeric has been subjected to hundreds of studies and scientific experiments. Curcumin, one of the key compounds found in turmeric, has been of particular interest. Many studies of turmeric root and curcumin have yielded promising results. The drawbacks of many scientific studies is their lack of human test subjects, however. turmeric

As part of the BBC series, Trust Me I’m A Doctor, Dr. Michael Mosley and his colleagues sought to investigate what benefits, if any, turmeric might provide humans in their daily lives.

To conduct their study, nearly 100 volunteers were recruited to participate in the experiment for six weeks. Most of the volunteers were between 40 and 50 years of age, and did not frequently consume curries or other turmeric-based dishes. The volunteers were then divided into three separate groups. One group would be asked to take a 1-teaspoon supplement of turmeric daily in the form of a 3.2mg capsule. Another group would also take one teaspoon of turmeric daily, but would need to incorporate it into their diet somehow. The remaining test subjects were part of the control group and were given a placebo.
Blood tests were taken before the experiment began, and following its conclusion. The researchers examined the methylation of the volunteers’ genes, and also utilized a new testing method recently developed by Dr. Martin Widschwendter from University College, London, for analyzing how well their blood cells were combating inflammation. For the Daily Mail, Dr. Mosley writes: “The hope was this would give us an idea of how well their immune systems were performing.”

What the researchers found was quite astonishing. While the placebo and supplement groups showed very little difference, the group of test subjects who added turmeric to food exhibited substantial changes. This finding is not actually all that surprising, however. The Health Minded notes that curcumin is a fat-soluble compound, so consuming it with other foods that contain fat is said to help boost absorption. Studies have found that consuming turmeric with black pepper also boosts nutrient absorption significantly. BBC News writes that many of the participants chose to combine their turmeric with warm milk or yogurt.

Professor Widschwendter told the Daily Mail: “We could see changes to a gene associated with cancer, depression and allergies such as asthma.” The new testing methodology that he has developed is able to analyze not just the genes, but how hard they are working. Professor Widschwendter adds: “The test looks at the changes in the packaging, known as methylation, that allows us to predict the risk of certain diseases, depending on which genes are affected and where the genes are affected.”

While Widschwendter noted that the changes they looked at were only those in the blood, and may not represent what was going on in bodily tissues, he nevertheless seemed excited about the results. The professor noted: “However, the results were fascinating. We showed turmeric is able to reset important components of our gene’s software.”

One possible mechanism behind turmeric’s benefits may be that it changes the way that the enzymes involved with methylation behave. One thing is for sure though: The health benefits of turmeric root are not to be underestimated.

Article sources:


3 Common Health Issues Ginger Can Fix Better Than A Pill

Among the healthiest spices on the planet, ginger is loaded with nutrients and bioactive compounds that have incredible healing benefits for the body and the brain. ginger

Having originated in China, this flowering plant belongs to the Zingiberaceae family and is closely related to turmeric, cardamon, and galangal. The underground part of the stem, called the rhizome, is the most commonly used part of the spice, and is often referred to as either ginger root, or simply ginger.

Not only is the spice used in many foods, but it has a long history in both traditional and alternative medicines. Used fresh, dried, powdered, or as an oil or juice, it’s an incredibly common ingredient with a unique fragrance and flavour, thanks to gingerol, the main bioactive component responsible for many of the spice’s medicinal properties.

Here are three of the top medicinal benefits of ginger:

1. It Can Treat Many Forms of Nausea, Including Morning Sickness

Whether you struggle with nausea, motion sickness, or simple indigestion, ginger is great to have around. The spice has a long history and its efficacy as a sea sickness remedy is well established. Some evidence shows it may even be as effective as prescription medication.

Ginger may also relieve nausea and vomiting after surgery, and in cancer patients undergoing chemotherapy.

A review of 12 studies that included a total of 1,278 pregnant women also discovered that 1.1-1.5 grams of ginger can significantly decrease symptoms of nausea.

2. It Can Reduce Muscle Pain And Soreness

Ginger’s active ingredient, gingerol, has been shown to alleviate muscle soreness and pain associated with headaches and osteoarthritis thanks to its anti-inflammatory properties. One study discovered that ingesting 2 grams of ginger per day for 11 days greatly lessened muscle pain in people performing elbow exercises. Another study concluded that, while ginger doesn’t have an immediate impact, it may be effective at reducing the day-to-day progression of muscle pain.

3. It Can Help Fight Colds

A natural antiviral, ginger can work to help your body fight off illnesses and bacteria that lead to colds. Ginger extract, for example, has been found to inhibit the growth of many forms of bacteria (1, 2), including the oral bacteria linked to inflammatory diseases in the gums, like gingivitis. The spice has also been found effective against the RSV virus, which is a common cause of respiratory infections.

Ginger may be collecting dust on your spice rack, or perhaps you use it regularly for the taste, but whatever the case, it’s a great, natural way to heal a variety of health issues, as well as boost your overall health. You can find the spice at any supermarket in both the root and powdered form, or go to a health food store and pick up some ginger essential oil.

Ginger for helping with gut issues – It can be noted that ginger also helps with digestion and can reduce or even remove digestive issues all together depending on the case. A team member here at CE has been using ginger in the morning and in the evening to help with digestion and they have seen great results. Ginger increases bile and gastric juices which are crucial for the digestion process. Thus assisting with digestion.

If you want to give this a try, take some fresh ginger and cut off a thumb sized piece. Peel the piece and grate it finely into a mug. Add warm water, not boiling, and let it sit for a few minutes. Then drink it like you would a normal tea. You can do this morning and night and adjust the amount of ginger to your taste.

Source http://www.riseearth.com