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Whether you need to quickly get up to speed with HTML5 or are in search of easy-to-digest resources that you can use to educate your clients about this web technology that’s creating a huge paradigm shift in the web and mobile development ecosystem, this collection of infographics that visualize HTML5 facts and figures will help.
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Pentagram partners Michael Bierut and Luke Hayman have created a new visual identity for global finance brand Mastercard, which aims to retain its 50-year-old familiarity while making it more digital.
The Mastercard logo is one of the most recognisable emblems worldwide – since 1968, the overlapping red and yellow circles have become synonymous with bank transfers and credit cards.
The logo is also one of the most pervading – it’s currently used across more than two billion plastic cards worldwide, alongside advertising billboards, ATMs, digitally and at global headquarters.
For the first time in 20 years, Mastercard has undergone a rebrand, completed by Pentagram partners Michael Bierut and Luke Hayman alongside designers Hamish Smyth and Andrea Trabucco-Campos.
The new visual identity keeps the familiar two overlapping circles – the “pure” form of the brand, says Bierut – but aims to bring it into the “digital” age and optimise it for on-screen use.
“Mastercard has an unusual 50 year history of using a clear, simple combination of graphic elements – two overlapping circles in red and yellow,” says Bierut.
Research shows that the consistency of this brand mark means people can identify the Mastercard logo easily without the words present, adds Bierut. It was important to keep the recognisable visual language to retain consumer trust, while updating it for a contemporary audience.
While the interlocking circles have been retained, the horizontal lines that framed the word “Mastercard” and sat in the overlap have been dropped and replaced by an orange shade, a result of mixing the two primary colours, red and yellow.
This combination aims to cement an idea of “connectivity” and “seamlessness”, one of Mastercard’s main brand messages. The translucency of the central orange colour also aims to reflect a sense of “transparency”, says Pentagram, while all three colours are now lighter and brighter to convey “optimism”.
The red and yellow circles have also been refined to be flatter – a trait becoming increasingly common as brands look to adapt for digital, for example with the recent Instagram rebrand.
While the mark has been stripped back to its core, research conducted by Mastercard following the rebrand found that more than 80% of consumers still recognised the symbol without inclusion of the name.
“Through decades of exposure, the interlocking circles have become so recognisable that they can be reduced to their essence and still communicate Mastercard, at scales large and small, analog and digital, and ultimately, even without words,” says Bierut.
A new sans-serif typeface called FFMark has been incorporated into the logo, which draws inspiration from the brand’s 1979 mark, which used typography with a circular structure. Bierut says will not only be used for the wordmark but for all copy purposes for the brand, both consumer and business-facing.
“There are very few brands that own a particular font,” he says. “It doesn’t happen on day one. But making a commitment to it will have the same effect as those two circles and two primary colours.”
The word “Mastercard” has been removed from the core of the circles, lost its drop shadow and lost its uppercase “M” and “C”.
Lowercasing the “c” was to take away an archaic idea of banking as being about “wallets, ATMs and plastic cards”, says Bierut, and bring it more in line with online transfers.
“The world that these guys operate in has changed radically over the past 20 years,” says Bierut. “Plastic cards won’t go away overnight and we’ll still use paper currency, but increasingly payment is happening online. There was a need to come up with something suited to the virtual world but which still conveyed the trust and gravitas of a financial institution with 50 years of history.”
The new lowercase logo also aims to bring the branding more in line with Mastercard’s products such as Masterpass, which until now has seen inconsistency in how letters are capped.
The overall aim of the rebrand project was to isolate the brand’s core elements to retain a sense of familiarity, value and trust, while bringing a sense of modernity to the company, whose visual look hasn’t changed since 1996.
“I don’t think anyone’s seen the new logo and thought, ‘Wow, that’s clever’,” says Bierut. “I think they think ‘Isn’t that what it already looks like?’ There was the argument that the two circles and two colours could be entirely abandoned – but brand familiarity and equity is really valuable.”
The new logo will begin to roll out this year, and will be attributed to new cards as the existing 2.3 billion expire, alongside all print collateral, ATMs, digital applications, head offices and advertising.
Bloating is a common condition that’s normally the result of overeating.
Although not serious, it can cause a lot of discomfort. Aside from overeating, other contributors to this condition include:
swallowing excess air when eating or talking
fluid retention in the abdomen (this can also point to a serious health problem)
intestinal gas caused by eating fiber-rich foods (such as fruits and vegetables)
IBS (Irritable Bowel Syndrome)
partial intestinal obstruction
premenstrual syndrome (PMS)
People who frequently experience bloating usually turn to proton pump inhibitors, enzymes, and similar to deal with the condition. However, they only get temporary relief on account of becoming addictive to this type of medications.
Luckily, bloating can be relieved significantly with a simple home remedy.
What you need:
a cup of water and
2 apple cider vinegar
What you do:
Mix the ingredients until they blend well.
Drink immediately after preparation.
Apple cider vinegar is extremely beneficial for improving digestion, stimulating weight loss, and is a great addition to a healthy diet.
Simple tips to prevent bloating:
Eat slowly and chew well before swallowing.
Enrich your menu with foods that prevent bloating – peppermint tea, ginger, pineapple, parsley and yogurt probiotics (providing you don’t have lactose intolerance)
Cut down salt, fried foods, refined products, fizzy drinks, sweets and excess alcohol as these foods overwork your stomach and slow down digestion.
Exercise regularly because physical activity is critical for overall health and wellbeing.
Reduce stress exposure as stress directly affects your health and quality of life.
According to health experts, there are several contributors to constipation and the most common include inactivity, too much stress, age, certain medications, some vitamin supplements, lack of fiber and water, and the list doesn’t stop here. In fact, the list also includes irregular bowel movement, a condition affecting 1 in 10 people.
If you are suffering from constipation, the article focuses on natural methods to deal with it without having to use over-the-counter laxatives.
The recipe we recommend here is one of the most beneficial for treating constipation. In fact, it’s also known as ‘the hospital jam’ because even doctors recommend it due to its infallible efficacy. This natural laxative can treat even the worst constipation. But, more importantly, it’s completely natural and safe to use and doesn’t produce any side effects. Another advantage is that it’s quite easy to prepare. Just follow the instructions and you’ll be on the right way to end your discomforts caused by constipation and bloating.
Natural Laxative Jam Recipe
What you need:
1 cup of prunes
1 cup of dates
5 cups of boiling water
Start by pitting the dates and prunes then chop them nicely and add them to the boiling water. Cook well until the mixture thickens. You should get about 20 tablespoons of it. This mixture is beneficial for people of all ages including children.
You can include the mixture into your breakfast –yoghurt, cereals, toast etc. or, you can consume the jam only. It’s up to your preference.
Why This Works So Well
There’s no magic answer to this. The thing is, prunes are abundant in fiber and pack high content of sorbitol – a natural sugar that softens the stool. This promptly relieves constipation.
Another effective natural recipe includes adding dried prunes to water and leaving them overnight then drinking the liquid in the morning. This will soften your stool and help you empty your bowels. According to health experts, soluble fiber lets more water remain in the stool, which makes it softer, bulkier, and above all, easier to pass.
Important: Rarely, constipation can be a warning sign of more serious conditions, such as colorectal or stomach cancer. If it’s accompanied by abdominal pain, or blood in your stool, seek for immediate medical attention.
On the other hand, if you suffer from chronic constipation, simple lifestyle changes such as eating fiber-rich food (fruits and vegetables), drinking plenty of water, avoiding alcohol and getting more sleep can be extremely beneficial for eliminating constipation in the long run.
This is what happens to your body if you drink warm honey-lemon water in the morning
Adding lemon to water not only quenches thirst better than any other beverage, but it also nourishes our body with vitamins, minerals and trace elements which we absolutely need. Lemon with water can be considered the best natural energy booster. When we wake up in the morning, our bodily tissues are dehydrated and are in need of water to push out toxins and rejuvenate the cells. In other words, this homemade “lemonade” helps eliminate internal toxins, regulating proper kidney and digestive tract functions by forcing them to work as smoothly as possible.
20 Unbelievable Reasons To Start Your Day With Water and Lemon
Water with lemon provides the body with electrolytes which hydrate your body. As lemons contain good amount of electrolytes such as potassium, calcium and magnesium.
Water with lemon is good for the joints, reducing pain in the joints and muscles. Warm water with lemon helps digestion as lemon contains citric acid. It interacts with other enzymes and acids which easily stimulate the secretion of gastric juice and digestion. The liver produces more enzymes from water with lemon than from any other food. Water with lemon cleanses the liver. Lemon juice stimulates the liver to release toxins. Water with Lemon helps fight infections of the respiratory tract, sore throats and inflammation of the tonsils. This is due to the anti-inflammatory properties of lemon.
Warm water with lemon helps regulate natural bowel movement. Water with lemon is indispensable for the normal work of metabolism. Since lemon is a powerful antioxidant, it protects the body from free radicals and strengthens the immune system. Water with lemon aids in proper functioning of the nervous system (as lemon has a high content of potassium). Depression and anxiety are often the result of low levels of potassium in the blood. The nervous system needs a sufficient amount of potassium to ensure sustainable signals to the heart. Water with lemon cleanses blood, blood vessels and arteries. Water with lemon can help lower blood pressure. A daily intake of one lemon can reduce high blood pressure by 10%. Water with lemon creates an alkalizing effect in the body. Even if you drink it immediately before a meal, it can help your body maintain a higher level of pH. The higher the pH, the more your body is able to fight diseases. Water with lemon is good for the skin. Vitamin C in lemon, improves our skin by rejuvenating the body. Drinking water with lemon regularly (every morning) will improve the condition of your skin. Water with lemon helps to dilute uric acid, the built up of which leads to pain in the joints and gout.
Water with lemon is beneficial for pregnant women. Since lemons are loaded with Vitamin C, it acts as an adaptogen helping the body cope with viruses such as colds. Furthermore, vitamin C helps the formation of bone tissue of the unborn baby. At the same time, due to the high content of potassium, a mixture of water with lemon helps forming cells of the brain and nervous system of the baby. Water with lemon relieves heartburn. For this, mix a teaspoon of lemon juice in half a glass of water. Water with lemon helps dissolve gallstones, kidney stones, pancreatic stones, and calcium deposits. Water with lemon helps with weight loss. Lemons contain pectin fiber, which helps suppress hunger cravings. Studies have proven people with a better alkaline diet have lost weight faster. Water with lemon helps with tooth pain and gingivitis. Water with lemon prevents cancer. This is due to the fact that lemons are a highly alkaline food. Multiple studies have found that cancer cannot thrive in an alkaline environment.
How and when to drink water with lemon:
For this purpose, use warm purified or spring water. Take half a Cup of warm water without sugar and squeeze in there at least half of lemon or lime. Better to use a special juicer (to get the most juice with minimal effort). You can also use lemon essential oil. (where to find)
You need to drink water with lemon first thing in the morning on an empty stomach. Some recommend a drink of water one hour before meals for maximum results.
So, when life gives you a bunch of lemons, make water with lemons.